# #74a7dc

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#74a7dc`
- RGB: rgb(116, 167, 220)
- HSL: hsl(211, 60%, 66%)
- OKLCH: oklch(0.713 0.095 250.2)
- Relative luminance: 0.3652
- Nearest named color: Acapulco Dive (#65a7dd, Δ 1.515) — https://brandsweets.com/colors/acapulco-dive
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/74a7dc

## Tints & shades

- Tints (toward white): #81aedf, #8db6e2, #9dc1e7, #a9c8ea, #b6d0ed, #c2d8f0, #cee0f3, #deeaf7, #ebf2fa, #f7fafd
- Shades (toward black): #5c97d6, #4387d0, #3075c0, #2a66a7, #24578f, #1e4876, #17395e, #102841, #0a1929, #040a10

## Harmonies

- Complementary: #dcaa74
- Analogous: #74dbdc, #7674dc
- Triadic: #dc74a7, #a7dc74
- Split-complementary: #dc7674, #dbdc74
- Tetradic: #dc74db, #dcaa74, #74dc76

## Colors that go with #74a7dc

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #74a7dc: softer than #000 and cool enough to feel like part of the same palette. Seen in: Lamborghini (https://brandsweets.com/colors/brands/lamborghini-com), Mercury (https://brandsweets.com/colors/brands/mercury-com), Blizzard (https://brandsweets.com/colors/brands/blizzard-com), Lagoon (https://brandsweets.com/palettes/vivid#lagoon). — https://brandsweets.com/colors/charcoal
- **Peru** #cd853f [harmony, pool: complementary] — Peru sits directly opposite #74a7dc on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Estate (https://brandsweets.com/palettes/luxury#estate), Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine). — https://brandsweets.com/colors/peru
- **Amber** #ffbf00 [pool] — Amber is paired with #74a7dc in 6 real palettes, including NBA's brand system and Blueprint, as the lead colour. Seen in: NBA (https://brandsweets.com/colors/brands/nba-com), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com), Salesforce (https://brandsweets.com/colors/brands/salesforce-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 5 real palettes, including Canva's brand system and Spotify's brand system put Blue beside #74a7dc, as the accent. Seen in: Canva (https://brandsweets.com/colors/brands/canva-com), Spotify (https://brandsweets.com/colors/brands/spotify), Warp (https://brandsweets.com/colors/brands/warp-dev), Qualcomm (https://brandsweets.com/colors/brands/qualcomm-com). — https://brandsweets.com/colors/blue
- **Dark Orange** #ff8c00 [pool] — Dark Orange shows up next to #74a7dc in 4 real palettes, including Learning App and Elastic's brand system, as the accent. Seen in: Learning App (https://brandsweets.com/palettes/playful#learning-app), Elastic (https://brandsweets.com/colors/brands/elastic-co), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com), PayPal (https://brandsweets.com/colors/brands/paypal-com). — https://brandsweets.com/colors/darkorange
- **Denim** #1560bd [pool] — Designers have shipped Denim with #74a7dc: 6 real palettes, including Coca-Cola's brand system and Open House, as the accent. Seen in: Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com), Open House (https://brandsweets.com/palettes/clean#open-house), Venmo (https://brandsweets.com/colors/brands/venmo-com), Dusk (https://brandsweets.com/palettes/cool#dusk). — https://brandsweets.com/colors/denim
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #74a7dc: 5 real palettes, including Venmo's brand system and Patreon's brand system, as the lead colour. Seen in: Venmo (https://brandsweets.com/colors/brands/venmo-com), Patreon (https://brandsweets.com/colors/brands/patreon-com), Figma (https://brandsweets.com/colors/brands/figma), Opensea (https://brandsweets.com/colors/brands/opensea-io). — https://brandsweets.com/colors/dodgerblue
- **Medium Sea Green** #3cb371 [pool] — Medium Sea Green is paired with #74a7dc in 4 real palettes, including Terminal and Spotify's brand system, as the lead colour. Seen in: Terminal (https://brandsweets.com/palettes/technical#terminal), Spotify (https://brandsweets.com/colors/brands/spotify), Telehealth (https://brandsweets.com/palettes/modern#telehealth), Unity (https://brandsweets.com/colors/brands/unity-com). — https://brandsweets.com/colors/mediumseagreen

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.53:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #3178c4 (4.55:1); AA: background → #383838 (4.64:1); AAA: text → #255a93 (7.09:1); AAA: background → #171717 (7.09:1)
- On black (#000000): 8.3:1 — AA pass, AA-large pass, AAA pass

## Brands using this color

- **Coca-Cola** — secondary #6aaae4 (Δ 1.459) — https://brandsweets.com/colors/brands/coca-cola-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/74a7dc-9cabc4-df534e-1f202d-e9f1f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#74a7dc" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.