# #74a71b

A color — vivid. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#74a71b`
- RGB: rgb(116, 167, 27)
- HSL: hsl(82, 72%, 38%)
- OKLCH: oklch(0.668 0.168 128.8)
- Relative luminance: 0.3143
- Nearest named color: Gameboy Screen (#8bac0f, Δ 3.289) — https://brandsweets.com/colors/gameboy-screen
- Moods: vivid
- Page: https://brandsweets.com/colors/74a71b

## Tints & shades

- Tints (toward white): #86c11f, #98db24, #a4e03e, #b1e458, #bde873, #c9ec8d, #d6f1a7, #e2f5c2, #eff9dc, #fbfef6
- Shades (toward black): #6a9a19, #5e8816, #557b14, #496911, #405c0f, #374f0d, #2b3d0a, #213008, #151f05, #0c1203

## Harmonies

- Complementary: #4e1ba7
- Analogous: #a7941b, #2ea71b
- Triadic: #1b74a7, #a71b74
- Split-complementary: #1b2ea7, #941ba7
- Tetradic: #1ba794, #4e1ba7, #a71b2e

## Colors that go with #74a71b

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Dodger Blue** #1e90ff [harmony, pool: triadic] — Dodger Blue completes a triad with #74a71b — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Spline (https://brandsweets.com/colors/brands/spline-design), Playground (https://brandsweets.com/palettes/bold#playground), Unity (https://brandsweets.com/colors/brands/unity-com). — https://brandsweets.com/colors/dodgerblue
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #74a71b in 4 real palettes, including Console Light and Telehealth, as the lead colour. Seen in: Console Light (https://brandsweets.com/palettes/technical#console-light), Telehealth (https://brandsweets.com/palettes/modern#telehealth), Brilliant (https://brandsweets.com/colors/brands/brilliant-org), Khan Academy (https://brandsweets.com/colors/brands/khanacademy-org). — https://brandsweets.com/colors/royalblue
- **Taupe** #483c32 [pool] — Taupe is paired with #74a71b in 10 real palettes, including Acer's brand system and Meadow, as the text colour against it. Seen in: Acer (https://brandsweets.com/colors/brands/acer-com), Meadow (https://brandsweets.com/palettes/light#meadow), Undergrowth (https://brandsweets.com/palettes/dark#undergrowth), Minecraft (https://brandsweets.com/colors/brands/minecraft-net). — https://brandsweets.com/colors/taupe
- **Medium Orchid** #ba55d3 [harmony: complementary] — Medium Orchid sits directly opposite #74a71b on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/mediumorchid
- **Cornflower Blue** #6495ed [harmony, pool: split] — Cornflower Blue is a split-complement of #74a71b: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Terminal (https://brandsweets.com/palettes/technical#terminal), Spotify (https://brandsweets.com/colors/brands/spotify). — https://brandsweets.com/colors/cornflowerblue
- **Blue** #0000ff [pool] — 3 real palettes, including Spotify's brand system and Minecraft's brand system put Blue beside #74a71b, as the accent. Seen in: Spotify (https://brandsweets.com/colors/brands/spotify), Minecraft (https://brandsweets.com/colors/brands/minecraft-net), Unity (https://brandsweets.com/colors/brands/unity-com). — https://brandsweets.com/colors/blue
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #74a71b: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Zendesk (https://brandsweets.com/colors/brands/zendesk-com), Mint Modern (https://brandsweets.com/palettes/modern#mint-modern). — https://brandsweets.com/colors/charcoal
- **Dark Olive Green** #556b2f [pool] — Dark Olive Green shows up next to #74a71b in 3 real palettes, including Undergrowth and Forest Floor, as the supporting colour. Seen in: Undergrowth (https://brandsweets.com/palettes/dark#undergrowth), Forest Floor (https://brandsweets.com/palettes/dark#forest-floor), Olive Grove (https://brandsweets.com/palettes/muted#olive-grove). — https://brandsweets.com/colors/darkolivegreen

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.88:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #587f15 (4.71:1); AA: background → #303030 (4.58:1); AAA: text → #436010 (7.19:1); AAA: background → #050505 (7.07:1)
- On black (#000000): 7.29:1 — AA pass, AA-large pass, AAA pass

## Brands using this color

- **Zendesk** — primary #70a32a (Δ 1.594) — https://brandsweets.com/colors/brands/zendesk-com

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/74a71b-b0bea2-4e5fdf-222d1f-f1f0e9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#74a71b" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.