# #74994d

A color — muted. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#74994d`
- RGB: rgb(116, 153, 77)
- HSL: hsl(89, 33%, 45%)
- OKLCH: oklch(0.638 0.112 130.4)
- Relative luminance: 0.2703
- Nearest named color: Bavarian Green (#749a54, Δ 0.763) — https://brandsweets.com/colors/bavarian-green
- Moods: muted
- Page: https://brandsweets.com/colors/74994d

## Tints & shades

- Tints (toward white): #81aa55, #90b46a, #9dbc7b, #a9c58c, #b8cfa0, #c5d8b1, #d2e0c2, #dee9d3, #edf3e7, #fafcf8
- Shades (toward black): #6a8b46, #5f7d3f, #557038, #4b6232, #40552b, #344422, #29361b, #1f2915, #151b0e, #0a0e07

## Harmonies

- Complementary: #714d99
- Analogous: #99974d, #4e994d
- Triadic: #4d7499, #994d74
- Split-complementary: #4d4e99, #974d99
- Tetradic: #4d9997, #714d99, #994d4e

## Colors that go with #74994d

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #74994d: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Zendesk (https://brandsweets.com/colors/brands/zendesk-com), Puma (https://brandsweets.com/colors/brands/puma-com), Asana (https://brandsweets.com/colors/brands/asana-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com). — https://brandsweets.com/colors/charcoal
- **Blue** #0000ff [pool] — 6 real palettes, including Rolex's brand system and Unity's brand system put Blue beside #74994d, as the accent. Seen in: Rolex (https://brandsweets.com/colors/brands/rolex-com), Unity (https://brandsweets.com/colors/brands/unity-com), Spotify (https://brandsweets.com/colors/brands/spotify), Kia (https://brandsweets.com/colors/brands/kia-com). — https://brandsweets.com/colors/blue
- **Copper** #b87333 [pool] — Designers have shipped Copper with #74994d: 4 real palettes, including Clean Beauty and Wellness, as the accent. Seen in: Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Wellness (https://brandsweets.com/palettes/warm#wellness), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen), Riverbed (https://brandsweets.com/palettes/muted#riverbed). — https://brandsweets.com/colors/copper
- **Crimson** #dc143c [pool] — Crimson is paired with #74994d in 5 real palettes, including DuckDuckGo's brand system and Five Guys's brand system, as the supporting colour. Seen in: DuckDuckGo (https://brandsweets.com/colors/brands/duckduckgo-com), Five Guys (https://brandsweets.com/colors/brands/fiveguys-com), Netflix (https://brandsweets.com/colors/brands/netflix), Diner (https://brandsweets.com/palettes/vivid#diner). — https://brandsweets.com/colors/crimson
- **Dark Olive Green** #556b2f [pool] — Dark Olive Green shows up next to #74994d in 6 real palettes, including Undergrowth and Forest Floor, as the supporting colour. Seen in: Undergrowth (https://brandsweets.com/palettes/dark#undergrowth), Forest Floor (https://brandsweets.com/palettes/dark#forest-floor), Olive Grove (https://brandsweets.com/palettes/muted#olive-grove), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen). — https://brandsweets.com/colors/darkolivegreen
- **Denim** #1560bd [pool] — Designers have shipped Denim with #74994d: 6 real palettes, including Intel's brand system and Jack Daniel's's brand system, as the supporting colour. Seen in: Intel (https://brandsweets.com/colors/brands/intel-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Netflix (https://brandsweets.com/colors/brands/netflix), Paramount+ (https://brandsweets.com/colors/brands/paramountplus-com). — https://brandsweets.com/colors/denim
- **Hunter Green** #355e3b [pool] — Hunter Green is paired with #74994d in 5 real palettes, including Rolex's brand system and Subaru's brand system, as the lead colour. Seen in: Rolex (https://brandsweets.com/colors/brands/rolex-com), Subaru (https://brandsweets.com/colors/brands/subaru-com), Darkroom (https://brandsweets.com/palettes/muted#darkroom), Pine & Birch (https://brandsweets.com/palettes/clean#pine-and-birch). — https://brandsweets.com/colors/hunter-green
- **Medium Orchid** #ba55d3 [harmony: complementary] — Medium Orchid sits directly opposite #74994d on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/mediumorchid

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.28:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #5f7d3f (4.68:1); AA: background → #262626 (4.62:1); AAA: text → #485f30 (7.11:1)
- On black (#000000): 6.41:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #7ca352 (7.22:1)

## Brands using this color

- **Spline** — secondary #6a9955 (Δ 1.347) — https://brandsweets.com/colors/brands/spline-design

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/74994d-adbea2-4e4edf-212d1f-f1f1e9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#74994d" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.