# #747d5e

A color — muted. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#747d5e`
- RGB: rgb(116, 125, 94)
- HSL: hsl(77, 14%, 43%)
- OKLCH: oklch(0.574 0.047 121)
- Relative luminance: 0.1919
- Nearest named color: Bonsai (#787b54, Δ 1.311) — https://brandsweets.com/colors/bonsai
- Moods: muted
- Page: https://brandsweets.com/colors/747d5e

## Tints & shades

- Tints (toward white): #858e6b, #919a79, #9fa78b, #abb299, #babfab, #c6cab9, #d4d8cb, #e0e2d9, #eef0eb, #fafbf9
- Shades (toward black): #697156, #5f664d, #545a44, #494e3b, #414635, #363a2c, #2b2f23, #20231a, #161712, #0b0c09

## Harmonies

- Complementary: #675e7d
- Analogous: #7d765e, #657d5e
- Triadic: #5e747d, #7d5e74
- Split-complementary: #5e657d, #765e7d
- Tetradic: #5e7d76, #675e7d, #7d5e65

## Colors that go with #747d5e

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #747d5e: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Asana (https://brandsweets.com/colors/brands/asana-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Campus (https://brandsweets.com/palettes/friendly#campus), N26 (https://brandsweets.com/colors/brands/n26-com). — https://brandsweets.com/colors/charcoal
- **Medium Purple** #9370db [harmony, pool: complementary] — Medium Purple sits directly opposite #747d5e on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Next.js (https://brandsweets.com/colors/brands/nextjs-org). — https://brandsweets.com/colors/mediumpurple
- **Champagne** #f7e7ce [pool] — 6 real palettes, including Forest Floor and Woodsmoke put Champagne beside #747d5e, as that palette's text colour. Seen in: Forest Floor (https://brandsweets.com/palettes/dark#forest-floor), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Bramble (https://brandsweets.com/palettes/muted#bramble). — https://brandsweets.com/colors/champagne
- **Copper** #b87333 [pool] — Designers have shipped Copper with #747d5e: 4 real palettes, including Wellness and Riverbed, as the supporting colour. Seen in: Wellness (https://brandsweets.com/palettes/warm#wellness), Riverbed (https://brandsweets.com/palettes/muted#riverbed), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty). — https://brandsweets.com/colors/copper
- **Crimson** #dc143c [pool] — Crimson is paired with #747d5e in 7 real palettes, including Five Guys's brand system and Netflix's brand system, as the supporting colour. Seen in: Five Guys (https://brandsweets.com/colors/brands/fiveguys-com), Netflix (https://brandsweets.com/colors/brands/netflix), Coinbase (https://brandsweets.com/colors/brands/coinbase), Gemstone (https://brandsweets.com/palettes/vivid#gemstone). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #747d5e: 7 real palettes, including Intel's brand system and Jack Daniel's's brand system, as the supporting colour. Seen in: Intel (https://brandsweets.com/colors/brands/intel-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Netflix (https://brandsweets.com/colors/brands/netflix), Paramount+ (https://brandsweets.com/colors/brands/paramountplus-com). — https://brandsweets.com/colors/denim
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #747d5e: 4 real palettes, including Notion's brand system and Studio Grey, as the accent. Seen in: Notion (https://brandsweets.com/colors/brands/notion), Studio Grey (https://brandsweets.com/palettes/minimal#studio-grey), Spline (https://brandsweets.com/colors/brands/spline-design), Miro (https://brandsweets.com/colors/brands/miro-com). — https://brandsweets.com/colors/dodgerblue
- **Goldenrod** #daa520 [pool] — Goldenrod shows up next to #747d5e in 4 real palettes, including Harvest and Noir Beauty, as the accent. Seen in: Harvest (https://brandsweets.com/palettes/warm#harvest), Noir Beauty (https://brandsweets.com/palettes/dark#noir-beauty), Mid-Century (https://brandsweets.com/palettes/warm#mid-century), Ledger Dark (https://brandsweets.com/palettes/dark#ledger-dark). — https://brandsweets.com/colors/goldenrod

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.34:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #727a5c (4.51:1); AA: background → #0a0a0a (4.56:1); AAA: text → #545a44 (7.18:1)
- On black (#000000): 4.84:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #919a79 (7.1:1)

## Curated palettes containing it

- **Forest Floor** (dark, muted, warm) — #8fae6a, #6b7a5a, #d9a05b, #1b2419, #e9e6dc — Moss and bark with a mushroom-cap amber — grounded and quiet, made for long-form nature content. — tool: https://brandsweets.com/palettes/new/8fae6a-6b7a5a-d9a05b-1b2419-e9e6dc — collection: https://brandsweets.com/palettes/dark
- **Mushroom** (earthy, neutral, muted, minimal) — #8b7b6b, #c4b8a8, #6a7f5a, #f7f4ef, #2f2a25 — Taupe, oat and a sage accent — the quiet earth palette: almost neutral, with just enough colour to feel alive. — tool: https://brandsweets.com/palettes/new/8b7b6b-c4b8a8-6a7f5a-f7f4ef-2f2a25 — collection: https://brandsweets.com/palettes/earthy

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/747d5e-b3bea2-4e6bdf-232d1f-f1efe9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#747d5e" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.