# #74783a

A color — neutral. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#74783a`
- RGB: rgb(116, 120, 58)
- HSL: hsl(64, 35%, 35%)
- OKLCH: oklch(0.555 0.085 112.1)
- Relative luminance: 0.1745
- Nearest named color: Crocodile Style (#767437, Δ 1.108) — https://brandsweets.com/colors/crocodile-style
- Moods: neutral
- Page: https://brandsweets.com/colors/74783a

## Tints & shades

- Tints (toward white): #888d44, #a0a550, #adb361, #b8bd75, #c4c88d, #cfd2a2, #dadcb7, #e4e6cb, #f1f2e3, #fbfcf8
- Shades (toward black): #6a6e35, #606430, #565a2b, #4c4f26, #424521, #35371b, #2b2d16, #212211, #17180c, #0d0e07

## Harmonies

- Complementary: #3e3a78
- Analogous: #785d3a, #55783a
- Triadic: #3a7478, #783a74
- Split-complementary: #3a5578, #5d3a78
- Tetradic: #3a785d, #3e3a78, #783a55

## Colors that go with #74783a

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #74783a: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Asana (https://brandsweets.com/colors/brands/asana-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Stanley (https://brandsweets.com/colors/brands/stanley1913-com), Puma (https://brandsweets.com/colors/brands/puma-com). — https://brandsweets.com/colors/charcoal
- **Slate Blue** #6a5acd [harmony, pool: complementary] — Slate Blue sits directly opposite #74783a on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Indigo SaaS (https://brandsweets.com/palettes/modern#indigo-saas). — https://brandsweets.com/colors/slateblue
- **Blue** #0000ff [pool] — 4 real palettes, including Rolex's brand system and Warp's brand system put Blue beside #74783a, as the accent. Seen in: Rolex (https://brandsweets.com/colors/brands/rolex-com), Warp (https://brandsweets.com/colors/brands/warp-dev), Kia (https://brandsweets.com/colors/brands/kia-com), Instacart (https://brandsweets.com/colors/brands/instacart-com). — https://brandsweets.com/colors/blue
- **Champagne** #f7e7ce [pool] — 5 real palettes, including Forest Floor and Woodsmoke put Champagne beside #74783a, as that palette's text colour. Seen in: Forest Floor (https://brandsweets.com/palettes/dark#forest-floor), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Bramble (https://brandsweets.com/palettes/muted#bramble), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar). — https://brandsweets.com/colors/champagne
- **Copper** #b87333 [pool] — Designers have shipped Copper with #74783a: 4 real palettes, including Wellness and Clay & Linen, as the supporting colour. Seen in: Wellness (https://brandsweets.com/palettes/warm#wellness), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen), Riverbed (https://brandsweets.com/palettes/muted#riverbed), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty). — https://brandsweets.com/colors/copper
- **Crimson** #dc143c [pool] — Crimson is paired with #74783a in 4 real palettes, including Five Guys's brand system and Netflix's brand system, as the supporting colour. Seen in: Five Guys (https://brandsweets.com/colors/brands/fiveguys-com), Netflix (https://brandsweets.com/colors/brands/netflix), Coinbase (https://brandsweets.com/colors/brands/coinbase), Gemstone (https://brandsweets.com/palettes/vivid#gemstone). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #74783a: 6 real palettes, including Intel's brand system and Jack Daniel's's brand system, as the supporting colour. Seen in: Intel (https://brandsweets.com/colors/brands/intel-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Netflix (https://brandsweets.com/colors/brands/netflix), Paramount+ (https://brandsweets.com/colors/brands/paramountplus-com). — https://brandsweets.com/colors/denim
- **Peru** #cd853f [pool] — 4 real palettes, including Woodsmoke and Coffee Bar put Peru beside #74783a, as the lead colour. Seen in: Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Kiln (https://brandsweets.com/palettes/dark#kiln), Mid-Century (https://brandsweets.com/palettes/warm#mid-century). — https://brandsweets.com/colors/peru

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.68:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #565a2b (7.26:1)
- On black (#000000): 4.49:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #787c3c (4.75:1); AA: background → #fcfcfc (4.56:1); AAA: text → #969b4b (7.09:1)

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/74783a-b9bea2-4e8adf-262d1f-f1eee9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#74783a" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.