# #746db0

A color — cool, muted. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#746db0`
- RGB: rgb(116, 109, 176)
- HSL: hsl(246, 30%, 56%)
- OKLCH: oklch(0.57 0.102 287.5)
- Relative luminance: 0.1778
- Nearest named color: Loch Ness (#5f6db0, Δ 3.024) — https://brandsweets.com/colors/loch-ness
- Moods: cool, muted
- Page: https://brandsweets.com/colors/746db0

## Tints & shades

- Tints (toward white): #817ab8, #8d88bf, #9d98c8, #aaa5cf, #b6b3d6, #c3c0dd, #d0cde4, #dfdeed, #ecebf4, #f9f8fb
- Shades (toward black): #645da8, #595298, #4e4785, #443e74, #3a3663, #302d53, #272442, #1b192e, #11101e, #08070d

## Harmonies

- Complementary: #aab06d
- Analogous: #6d88b0, #966db0
- Triadic: #b0746d, #6db074
- Split-complementary: #b0966d, #88b06d
- Tetradic: #b06d88, #aab06d, #6db096

## Colors that go with #746db0

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #746db0: softer than #000 and cool enough to feel like part of the same palette. Seen in: Plaid (https://brandsweets.com/colors/brands/plaid-com), Campus (https://brandsweets.com/palettes/friendly#campus), Bloomberg (https://brandsweets.com/colors/brands/bloomberg-com), Hermès (https://brandsweets.com/colors/brands/hermes-com). — https://brandsweets.com/colors/charcoal
- **Sea Green** #2e8b57 [harmony, pool: split] — Sea Green is a split-complement of #746db0: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Next.js (https://brandsweets.com/colors/brands/nextjs-org), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Netflix (https://brandsweets.com/colors/brands/netflix), Paramount+ (https://brandsweets.com/colors/brands/paramountplus-com). — https://brandsweets.com/colors/seagreen
- **Amber** #ffbf00 [pool] — Amber is paired with #746db0 in 9 real palettes, including Warner Bros.'s brand system and Wikipedia's brand system, as the accent. Seen in: Warner Bros. (https://brandsweets.com/colors/brands/warnerbros-com), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org), Wired (https://brandsweets.com/colors/brands/wired-com), Beach Hut (https://brandsweets.com/palettes/light#beach-hut). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 4 real palettes, including Qualcomm's brand system and Pixar's brand system put Blue beside #746db0, as the accent. Seen in: Qualcomm (https://brandsweets.com/colors/brands/qualcomm-com), Pixar (https://brandsweets.com/colors/brands/pixar-com), Activision (https://brandsweets.com/colors/brands/activision-com), Readymag (https://brandsweets.com/colors/brands/readymag-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #746db0: 7 real palettes, including Fintech Trust and Hershey's's brand system, as the lead colour. Seen in: Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Hershey's (https://brandsweets.com/colors/brands/hersheys-com), Glacier (https://brandsweets.com/palettes/cool#glacier), General Mills (https://brandsweets.com/colors/brands/generalmills-com). — https://brandsweets.com/colors/cobalt
- **Crimson** #dc143c [pool] — Crimson is paired with #746db0 in 11 real palettes, including Marvel's brand system and Retro Pop, as the accent. Seen in: Marvel (https://brandsweets.com/colors/brands/marvel-com), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), Netflix (https://brandsweets.com/colors/brands/netflix), Ulta Beauty (https://brandsweets.com/colors/brands/ulta-com). — https://brandsweets.com/colors/crimson
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #746db0: 5 real palettes, including Astro's brand system and Calm's brand system, as the supporting colour. Seen in: Astro (https://brandsweets.com/colors/brands/astro-build), Calm (https://brandsweets.com/colors/brands/calm-com), Deep Water (https://brandsweets.com/palettes/dark#deep-water), Venmo (https://brandsweets.com/colors/brands/venmo-com). — https://brandsweets.com/colors/deepskyblue
- **Denim** #1560bd [pool] — Designers have shipped Denim with #746db0: 12 real palettes, including Campus and The New York Times's brand system, as the lead colour. Seen in: Campus (https://brandsweets.com/palettes/friendly#campus), The New York Times (https://brandsweets.com/colors/brands/nytimes-com), American Express (https://brandsweets.com/colors/brands/americanexpress-com), Discover (https://brandsweets.com/colors/brands/discover-com). — https://brandsweets.com/colors/denim

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.61:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #575095 (7.03:1)
- On black (#000000): 4.56:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #9792c4 (7.22:1)

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/746db0-a59cc4-dfa74e-271f2d-e9ecf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#746db0" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.