# #74599b

A color — cool, muted. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#74599b`
- RGB: rgb(116, 89, 155)
- HSL: hsl(265, 27%, 48%)
- OKLCH: oklch(0.52 0.105 301.7)
- Relative luminance: 0.1322
- Nearest named color: Passion Flower (#6f5698, Δ 1.264) — https://brandsweets.com/colors/passion-flower
- Moods: cool, muted
- Page: https://brandsweets.com/colors/74599b

## Tints & shades

- Tints (toward white): #8267a8, #8f77b1, #9c87ba, #aa97c3, #b7a8cd, #c4b8d6, #d2c8df, #dfd8e9, #ece8f2, #faf9fb
- Shades (toward black): #6b528e, #5f497e, #554171, #493861, #3f3054, #362947, #292037, #20182a, #130f1a, #0a070d

## Harmonies

- Complementary: #809b59
- Analogous: #595f9b, #96599b
- Triadic: #9b7559, #599b75
- Split-complementary: #9b9659, #5f9b59
- Tetradic: #9b595f, #809b59, #599b96

## Colors that go with #74599b

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #74599b: softer than #000 and cool enough to feel like part of the same palette. Seen in: Campus (https://brandsweets.com/palettes/friendly#campus), Harbour (https://brandsweets.com/palettes/cool#harbour), Hinge (https://brandsweets.com/colors/brands/hinge-co), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com). — https://brandsweets.com/colors/charcoal
- **Sea Green** #2e8b57 [harmony, pool: split] — Sea Green is a split-complement of #74599b: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Next.js (https://brandsweets.com/colors/brands/nextjs-org), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Netflix (https://brandsweets.com/colors/brands/netflix), Paramount+ (https://brandsweets.com/colors/brands/paramountplus-com). — https://brandsweets.com/colors/seagreen
- **Amber** #ffbf00 [pool] — Amber is paired with #74599b in 4 real palettes, including Warner Bros.'s brand system and Wikipedia's brand system, as the accent. Seen in: Warner Bros. (https://brandsweets.com/colors/brands/warnerbros-com), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Lemon Squeezy (https://brandsweets.com/colors/brands/lemonsqueezy-com). — https://brandsweets.com/colors/amber
- **Crimson** #dc143c [pool] — Crimson is paired with #74599b in 9 real palettes, including Marvel's brand system and Wells Fargo's brand system, as the accent. Seen in: Marvel (https://brandsweets.com/colors/brands/marvel-com), Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com), Netflix (https://brandsweets.com/colors/brands/netflix), Ulta Beauty (https://brandsweets.com/colors/brands/ulta-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #74599b: 10 real palettes, including Campus and The New York Times's brand system, as the lead colour. Seen in: Campus (https://brandsweets.com/palettes/friendly#campus), The New York Times (https://brandsweets.com/colors/brands/nytimes-com), Linkedin (https://brandsweets.com/colors/brands/linkedin-com), HP (https://brandsweets.com/colors/brands/hp-com). — https://brandsweets.com/colors/denim
- **Firebrick** #b22222 [pool] — Designers have shipped Firebrick with #74599b: 5 real palettes, including Campbell's's brand system and Honda's brand system, as the supporting colour. Seen in: Campbell's (https://brandsweets.com/colors/brands/campbells-com), Honda (https://brandsweets.com/colors/brands/honda-com), Datadog (https://brandsweets.com/colors/brands/datadoghq-com), Newsprint (https://brandsweets.com/palettes/editorial#newsprint). — https://brandsweets.com/colors/firebrick
- **Midnight Blue** #191970 [pool] — 10 real palettes, including Marvel's brand system and Fintech Trust put Midnight Blue beside #74599b, as the supporting colour. Seen in: Marvel (https://brandsweets.com/colors/brands/marvel-com), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Lufthansa (https://brandsweets.com/colors/brands/lufthansa-com), British Airways (https://brandsweets.com/colors/brands/britishairways-com). — https://brandsweets.com/colors/midnightblue
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #74599b in 9 real palettes, including Stripe's brand system and Slate Workspace, as the accent. Seen in: Stripe (https://brandsweets.com/colors/brands/stripe), Slate Workspace (https://brandsweets.com/palettes/minimal#slate-workspace), Guinness (https://brandsweets.com/colors/brands/guinness-com), GitHub (https://brandsweets.com/colors/brands/github). — https://brandsweets.com/colors/royalblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.76:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #644c85 (7.21:1)
- On black (#000000): 3.64:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #846aa9 (4.62:1); AA: background → #e6e6e6 (4.62:1); AAA: text → #a28ebe (7.15:1)

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/74599b-b19cc4-dfd54e-2b1f2d-e9eaf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#74599b" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.