# #74538d

A color — cool, muted. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#74538d`
- RGB: rgb(116, 83, 141)
- HSL: hsl(274, 26%, 44%)
- OKLCH: oklch(0.501 0.097 309.4)
- Relative luminance: 0.1182
- Nearest named color: Passion Flower (#6f5698, Δ 1.926) — https://brandsweets.com/colors/passion-flower
- Moods: cool, muted
- Page: https://brandsweets.com/colors/74538d

## Tints & shades

- Tints (toward white): #815c9d, #906eaa, #9d7eb4, #ab92bf, #b8a2c8, #c4b2d2, #d3c5dd, #dfd5e6, #eee9f2, #faf9fb
- Shades (toward black): #6a4b81, #5f4474, #543c67, #4a355a, #3f2d4d, #352640, #2a1e33, #201727, #150f1a, #0b080d

## Harmonies

- Complementary: #6c8d53
- Analogous: #57538d, #8d5389
- Triadic: #8d7453, #538d74
- Split-complementary: #898d53, #538d57
- Tetradic: #8d5753, #6c8d53, #53898d

## Colors that go with #74538d

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #74538d: softer than #000 and cool enough to feel like part of the same palette. Seen in: Harbour (https://brandsweets.com/palettes/cool#harbour), Campus (https://brandsweets.com/palettes/friendly#campus), Amazon (https://brandsweets.com/colors/brands/amazon-com), Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [pool] — Crimson is paired with #74538d in 6 real palettes, including Wells Fargo's brand system and Marvel's brand system, as the lead colour. Seen in: Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com), Marvel (https://brandsweets.com/colors/brands/marvel-com), Netflix (https://brandsweets.com/colors/brands/netflix), Ulta Beauty (https://brandsweets.com/colors/brands/ulta-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #74538d: 4 real palettes, including HP's brand system and Campus, as the accent. Seen in: HP (https://brandsweets.com/colors/brands/hp-com), Campus (https://brandsweets.com/palettes/friendly#campus), The New York Times (https://brandsweets.com/colors/brands/nytimes-com), Linkedin (https://brandsweets.com/colors/brands/linkedin-com). — https://brandsweets.com/colors/denim
- **Midnight Blue** #191970 [pool] — 8 real palettes, including Lufthansa's brand system and Fintech Trust put Midnight Blue beside #74538d, as the lead colour. Seen in: Lufthansa (https://brandsweets.com/colors/brands/lufthansa-com), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Marvel (https://brandsweets.com/colors/brands/marvel-com), FIFA (https://brandsweets.com/colors/brands/fifa-com). — https://brandsweets.com/colors/midnightblue
- **Orange** #ffa500 [pool] — 4 real palettes, including Campus and Graphite put Orange beside #74538d, as the accent. Seen in: Campus (https://brandsweets.com/palettes/friendly#campus), Graphite (https://brandsweets.com/palettes/technical#graphite), Amazon (https://brandsweets.com/colors/brands/amazon-com), Rippling (https://brandsweets.com/colors/brands/rippling-com). — https://brandsweets.com/colors/orange
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #74538d in 9 real palettes, including Stripe's brand system and GitHub's brand system, as the accent. Seen in: Stripe (https://brandsweets.com/colors/brands/stripe), GitHub (https://brandsweets.com/colors/brands/github), Slate Workspace (https://brandsweets.com/palettes/minimal#slate-workspace), Subaru (https://brandsweets.com/colors/brands/subaru-com). — https://brandsweets.com/colors/royalblue
- **Sea Green** #2e8b57 [pool] — Sea Green shows up next to #74538d in 5 real palettes, including Subaru's brand system and Next.js's brand system, as the accent. Seen in: Subaru (https://brandsweets.com/colors/brands/subaru-com), Next.js (https://brandsweets.com/colors/brands/nextjs-org), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Netflix (https://brandsweets.com/colors/brands/netflix). — https://brandsweets.com/colors/seagreen
- **Dark Olive Green** #556b2f [harmony: complementary] — Dark Olive Green sits directly opposite #74538d on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/darkolivegreen

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 6.24:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #6a4b81 (7.15:1)
- On black (#000000): 3.36:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #8b68a6 (4.63:1); AA: background → #dbdbdb (4.51:1); AAA: text → #a68bbb (7.03:1)

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/74538d-b79cc4-c2cb62-2d1f2d-eae9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#74538d" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.