# #7444ee A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference). ## Values - Hex: `#7444ee` - RGB: rgb(116, 68, 238) - HSL: hsl(257, 83%, 60%) - OKLCH: oklch(0.546 0.238 288.9) - Relative luminance: 0.1402 - Nearest named color: Candy Grape Fizz (#7755ee, Δ 3.249) — https://brandsweets.com/colors/candy-grape-fizz - Moods: cool, vivid, technical, modern - Page: https://brandsweets.com/colors/7444ee ## Tints & shades - Tints (toward white): #8257ef, #906af1, #9a78f2, #a88af4, #b69df6, #c4b0f8, #d2c2f9, #dcd0fb, #eae3fc, #f8f6fe - Shades (toward black): #6028eb, #5015e5, #4613c9, #3e10b1, #340e95, #2a0b79, #220962, #180746, #10042f, #070213 ## Harmonies - Complementary: #beee44 - Analogous: #4469ee, #c944ee - Triadic: #ee7444, #44ee74 - Split-complementary: #eec944, #69ee44 - Tetradic: #ee4469, #beee44, #44eec9 ## Colors that go with #7444ee Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first: - **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #7444ee: softer than #000 and cool enough to feel like part of the same palette. Seen in: Docker (https://brandsweets.com/colors/brands/docker-com), Zoom (https://brandsweets.com/colors/brands/zoom-us), Campus (https://brandsweets.com/palettes/friendly#campus), UEFA (https://brandsweets.com/colors/brands/uefa-com). — https://brandsweets.com/colors/charcoal - **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #7444ee: 4 real palettes, including Nivea's brand system and Behance's brand system, as the lead colour. Seen in: Nivea (https://brandsweets.com/colors/brands/nivea-com), Behance (https://brandsweets.com/colors/brands/behance-net), Nokia (https://brandsweets.com/colors/brands/nokia-com), NHL (https://brandsweets.com/colors/brands/nhl-com). — https://brandsweets.com/colors/cobalt - **Crimson** #dc143c [pool] — Crimson is paired with #7444ee in 7 real palettes, including Gemstone and Toyota's brand system, as the accent. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone), Toyota (https://brandsweets.com/colors/brands/toyota-com), Chase (https://brandsweets.com/colors/brands/chase-com), Marvel (https://brandsweets.com/colors/brands/marvel-com). — https://brandsweets.com/colors/crimson - **Denim** #1560bd [pool] — Designers have shipped Denim with #7444ee: 4 real palettes, including Linkedin's brand system and Fivetran blue's brand system, as the lead colour. Seen in: Linkedin (https://brandsweets.com/colors/brands/linkedin-com), Fivetran blue (https://brandsweets.com/colors/brands/fivetran-com), Chase (https://brandsweets.com/colors/brands/chase-com), Square (https://brandsweets.com/colors/brands/squareup-com). — https://brandsweets.com/colors/denim - **Light Sky Blue** #87cefa [pool] — Light Sky Blue is paired with #7444ee in 4 real palettes, including Calm's brand system and Sentry's brand system, as the supporting colour. Seen in: Calm (https://brandsweets.com/colors/brands/calm-com), Sentry (https://brandsweets.com/colors/brands/sentry-io), Telehealth (https://brandsweets.com/palettes/modern#telehealth), 1password (https://brandsweets.com/colors/brands/1password-com). — https://brandsweets.com/colors/lightskyblue - **Midnight Blue** #191970 [pool] — 6 real palettes, including Lavender Haze and Discord's brand system put Midnight Blue beside #7444ee, as that palette's text colour. Seen in: Lavender Haze (https://brandsweets.com/palettes/playful#lavender-haze), Discord (https://brandsweets.com/colors/brands/discord), Kraken (https://brandsweets.com/colors/brands/kraken-com), Telehealth (https://brandsweets.com/palettes/modern#telehealth). — https://brandsweets.com/colors/midnightblue - **Taupe** #483c32 [pool] — Taupe is paired with #7444ee in 6 real palettes, including Obsidian's brand system and Superhuman's brand system, as that palette's text colour. Seen in: Obsidian (https://brandsweets.com/colors/brands/obsidian-md), Superhuman (https://brandsweets.com/colors/brands/superhuman-com), Rotten Tomatoes (https://brandsweets.com/colors/brands/rottentomatoes-com), Headspace (https://brandsweets.com/colors/brands/headspace-com). — https://brandsweets.com/colors/taupe - **Olive Green** #808000 [harmony: complementary] — Olive Green sits directly opposite #7444ee on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/olive ## Contrast (WCAG 2.x, as text) - On white (#ffffff): 5.52:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #5c24eb (7.22:1) - On black (#000000): 3.8:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #8257ef (4.56:1); AA: background → #e8e8e8 (4.51:1); AAA: text → #a586f4 (7.32:1) ## Brands using this color - **Fly.io** — primary #7c3aed (Δ 1.998) — https://brandsweets.com/colors/brands/fly-io - **Fly.io** — secondary #7c3aed (Δ 1.998) — https://brandsweets.com/colors/brands/fly-io ## Curated palettes containing it - **Circuit** (technical, vivid, bold) — #7c3aed, #0a0a0a, #06b6d4, #ffffff — Violet plus cyan is the current AI-product signal — pair it with pure black type to keep it from going candy. — tool: https://brandsweets.com/palettes/new/7c3aed-0a0a0a-06b6d4-ffffff — collection: https://brandsweets.com/palettes/technical ## Fonts for this mood - technical: https://brandsweets.com/fonts/mood/technical - modern: https://brandsweets.com/fonts/mood/modern ## Palette tool Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/7444ee-ac9cc4-dfc24e-291f2d-e9ebf1?lock=0&style=vibrant (Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.) ## Connect an agent Point any MCP client at the BrandSweets colors endpoint for the same engine: - Endpoint: https://mcp.brandsweets.com/colors/mcp - Tools: `analyze_color` (e.g. `analyze_color({ color: "#7444ee" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.