# #743464

A color — warm. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#743464`
- RGB: rgb(116, 52, 100)
- HSL: hsl(315, 38%, 33%)
- OKLCH: oklch(0.428 0.11 337.9)
- Relative luminance: 0.0709
- Nearest named color: Grape (#6c3461, Δ 1.677) — https://brandsweets.com/colors/grape
- Moods: warm
- Page: https://brandsweets.com/colors/743464

## Tints & shades

- Tints (toward white): #8d3f79, #a2498c, #b55a9e, #be6faa, #c987b9, #d39cc5, #deb5d4, #e7cae0, #f2e3ee, #fcf8fb
- Shades (toward black): #6a2f5b, #5f2b52, #542649, #4a2140, #431e3a, #381931, #2e1527, #23101e, #190b15, #0e060c

## Harmonies

- Complementary: #347444
- Analogous: #643474, #743444
- Triadic: #647434, #346474
- Split-complementary: #447434, #347464
- Tetradic: #746434, #347444, #344474

## Colors that go with #743464

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Taupe** #483c32 [pool] — Taupe is paired with #743464 in 7 real palettes, including Blush and Darkroom, as that palette's text colour. Seen in: Blush (https://brandsweets.com/palettes/light#blush), Darkroom (https://brandsweets.com/palettes/muted#darkroom), Sepia Mono (https://brandsweets.com/palettes/warm#sepia-mono), Bookshop (https://brandsweets.com/palettes/editorial#bookshop). — https://brandsweets.com/colors/taupe
- **Sea Green** #2e8b57 [harmony: complementary] — Sea Green sits directly opposite #743464 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/seagreen
- **Teal** #008080 [harmony, pool: split] — Teal is a split-complement of #743464: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Saffron (https://brandsweets.com/palettes/warm#saffron). — https://brandsweets.com/colors/teal
- **Dark Olive Green** #556b2f [harmony, pool: split] — Dark Olive Green is a split-complement of #743464: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Cider (https://brandsweets.com/palettes/warm#cider). — https://brandsweets.com/colors/darkolivegreen
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #743464: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), Tumblr (https://brandsweets.com/colors/brands/tumblr-com). — https://brandsweets.com/colors/charcoal
- **Denim** #1560bd [pool] — Designers have shipped Denim with #743464: 3 real palettes, including Hinge's brand system and HP's brand system, as the accent. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), HP (https://brandsweets.com/colors/brands/hp-com), Slack (https://brandsweets.com/colors/brands/slack-com). — https://brandsweets.com/colors/denim
- **Blush Pink** #e8b4b8 [pool] — Two real palettes: Blush and Nursery put Blush Pink beside #743464, as the supporting colour. Seen in: Blush (https://brandsweets.com/palettes/light#blush), Nursery (https://brandsweets.com/palettes/light#nursery). — https://brandsweets.com/colors/blush-pink
- **Champagne** #f7e7ce [pool] — Two real palettes: Bramble and Darkroom put Champagne beside #743464, as the text colour against it. Seen in: Bramble (https://brandsweets.com/palettes/muted#bramble), Darkroom (https://brandsweets.com/palettes/muted#darkroom). — https://brandsweets.com/colors/champagne

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 8.69:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.42:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #b2539a (4.6:1); AA: background → #bdbdbd (4.62:1); AAA: text → #c680b5 (7.16:1); AAA: background → #e8e8e8 (7.09:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/743464-c19fb4-7bcb62-2d1f24-efe9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#743464" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.