# #74341a

A color — warm, vivid, dark, playful, bold, luxury. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#74341a`
- RGB: rgb(116, 52, 26)
- HSL: hsl(17, 63%, 28%)
- OKLCH: oklch(0.407 0.098 41.5)
- Relative luminance: 0.0624
- Nearest named color: Brown (#653700, Δ 3.961) — https://brandsweets.com/colors/brown-2
- Moods: warm, vivid, dark, playful, bold, luxury
- Page: https://brandsweets.com/colors/74341a

## Tints & shades

- Tints (toward white): #914121, #af4e28, #cc5b2e, #d57048, #dc8765, #e39e82, #e9b49f, #f0cbbc, #f7e2da, #fdf9f7
- Shades (toward black): #6c3019, #602b16, #572714, #4b2111, #431e0f, #3a1a0d, #2e140a, #251108, #190b06, #110704

## Harmonies

- Complementary: #1a5b74
- Analogous: #741a2e, #74611a
- Triadic: #1a7434, #341a74
- Split-complementary: #1a7461, #1a2e74
- Tetradic: #2e741a, #1a5b74, #611a74

## Colors that go with #74341a

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Crimson** #dc143c [harmony, pool: analogous] — Crimson is #74341a's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: M&M's (https://brandsweets.com/colors/brands/mms-com), State Farm (https://brandsweets.com/colors/brands/statefarm-com), Burger King (https://brandsweets.com/colors/brands/bk-com), Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com). — https://brandsweets.com/colors/crimson
- **Teal** #008080 [harmony, pool: complementary] — Teal sits directly opposite #74341a on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Saffron (https://brandsweets.com/palettes/warm#saffron), Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre). — https://brandsweets.com/colors/teal
- **Champagne** #f7e7ce [pool] — 4 real palettes, including Bramble and Darkroom put Champagne beside #74341a, as the text colour against it. Seen in: Bramble (https://brandsweets.com/palettes/muted#bramble), Darkroom (https://brandsweets.com/palettes/muted#darkroom), BrandSweets (https://brandsweets.com/colors/brands/brandsweets), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke). — https://brandsweets.com/colors/champagne
- **Sage Green** #9caf88 [pool] — Designers have shipped Sage Green with #74341a: 7 real palettes, including Darkroom and Stone, as the supporting colour. Seen in: Darkroom (https://brandsweets.com/palettes/muted#darkroom), Stone (https://brandsweets.com/palettes/neutral#stone), Olive Grove (https://brandsweets.com/palettes/muted#olive-grove), Garden Wedding (https://brandsweets.com/palettes/light#garden-wedding). — https://brandsweets.com/colors/sage-green
- **Blush Pink** #e8b4b8 [pool] — 3 real palettes, including Blush and Nursery put Blush Pink beside #74341a, as the supporting colour. Seen in: Blush (https://brandsweets.com/palettes/light#blush), Nursery (https://brandsweets.com/palettes/light#nursery), Garden Wedding (https://brandsweets.com/palettes/light#garden-wedding). — https://brandsweets.com/colors/blush-pink
- **Copper** #b87333 [pool] — Designers have shipped Copper with #74341a: 3 real palettes, including Bramble and Bakery, as the supporting colour. Seen in: Bramble (https://brandsweets.com/palettes/muted#bramble), Bakery (https://brandsweets.com/palettes/warm#bakery), Chipotle (https://brandsweets.com/colors/brands/chipotle-com). — https://brandsweets.com/colors/copper
- **Gold** #ffd700 [pool] — Gold shows up next to #74341a in 3 real palettes, including Mailchimp's brand system and Garnet, as the supporting colour. Seen in: Mailchimp (https://brandsweets.com/colors/brands/mailchimp-com), Garnet (https://brandsweets.com/palettes/warm#garnet), Miro (https://brandsweets.com/colors/brands/miro-com). — https://brandsweets.com/colors/gold
- **Charcoal** #36454f [role] — Charcoal is the body-text near-black for #74341a: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. — https://brandsweets.com/colors/charcoal

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 9.34:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.25:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #bf552b (4.55:1); AA: background → #b5b5b5 (4.55:1); AAA: text → #d97d59 (7.03:1); AAA: background → #e0e0e0 (7.07:1)

## Curated palettes containing it

- **Saffron** (warm, vivid, elegant) — #d97706, #7c2d12, #0f766e, #fffaf0, #2a1b0c — Saffron and clove with a teal counterpoint — spice-market warmth, balanced so it doesn't go orange everywhere. — tool: https://brandsweets.com/palettes/new/d97706-7c2d12-0f766e-fffaf0-2a1b0c — collection: https://brandsweets.com/palettes/warm

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold
- luxury: https://brandsweets.com/fonts/mood/luxury

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/74341a-c4ac9c-62cbb6-2d291f-f1e9eb?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#74341a" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.