# #74253a

A color — warm, dark, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#74253a`
- RGB: rgb(116, 37, 58)
- HSL: hsl(344, 52%, 30%)
- OKLCH: oklch(0.391 0.112 7.7)
- Relative luminance: 0.0534
- Nearest named color: Beet Red (#7e203f, Δ 2.319) — https://brandsweets.com/colors/beet-red
- Moods: warm, dark, luxury, bold
- Page: https://brandsweets.com/colors/74253a

## Tints & shades

- Tints (toward white): #8f2d47, #ab3655, #c23d61, #ca5877, #d3738d, #dc8fa3, #e4aab9, #ebc1cc, #f4dce2, #fdf7f9
- Shades (toward black): #692134, #611f30, #551b2a, #4e1827, #421521, #36111b, #2f0f17, #230b11, #1b090e, #100508

## Harmonies

- Complementary: #25745f
- Analogous: #742562, #743725
- Triadic: #3a7425, #253a74
- Split-complementary: #257437, #256274
- Tetradic: #627425, #25745f, #372574

## Colors that go with #74253a

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Teal** #008080 [harmony, pool: complementary] — Teal sits directly opposite #74253a on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Saffron (https://brandsweets.com/palettes/warm#saffron). — https://brandsweets.com/colors/teal
- **Crimson** #dc143c [pool] — Crimson is paired with #74253a in 5 real palettes, including M&M's's brand system and Lenovo's brand system, as the supporting colour. Seen in: M&M's (https://brandsweets.com/colors/brands/mms-com), Lenovo (https://brandsweets.com/colors/brands/lenovo-com), Burger King (https://brandsweets.com/colors/brands/bk-com), State Farm (https://brandsweets.com/colors/brands/statefarm-com). — https://brandsweets.com/colors/crimson
- **Taupe** #483c32 [pool] — Taupe is paired with #74253a in 9 real palettes, including Bookshop and Cider, as that palette's text colour. Seen in: Bookshop (https://brandsweets.com/palettes/editorial#bookshop), Cider (https://brandsweets.com/palettes/warm#cider), Blush (https://brandsweets.com/palettes/light#blush), Trader Joe's (https://brandsweets.com/colors/brands/traderjoes-com). — https://brandsweets.com/colors/taupe
- **Denim** #1560bd [pool] — Designers have shipped Denim with #74253a: 3 real palettes, including Hinge's brand system and Heinz's brand system, as the accent. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), Heinz (https://brandsweets.com/colors/brands/heinz-com), State Farm (https://brandsweets.com/colors/brands/statefarm-com). — https://brandsweets.com/colors/denim
- **Powder Blue** #b0e0e6 [pool] — Designers have shipped Powder Blue with #74253a: 3 real palettes, including Nursery and Macaron, as the supporting colour. Seen in: Nursery (https://brandsweets.com/palettes/light#nursery), Macaron (https://brandsweets.com/palettes/light#macaron), Stone (https://brandsweets.com/palettes/neutral#stone). — https://brandsweets.com/colors/powderblue
- **Slate Gray** #708090 [pool] — 3 real palettes, including Bookshop and Sepia Mono put Slate Gray beside #74253a, as the supporting colour. Seen in: Bookshop (https://brandsweets.com/palettes/editorial#bookshop), Sepia Mono (https://brandsweets.com/palettes/warm#sepia-mono), Typewriter (https://brandsweets.com/palettes/editorial#typewriter). — https://brandsweets.com/colors/slategray
- **Sea Green** #2e8b57 [harmony: split] — Sea Green is a split-complement of #74253a: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/seagreen
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #74253a: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/charcoal

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 10.15:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.07:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #c5496a (4.54:1); AA: background → #adadad (4.52:1); AAA: text → #d57b93 (7.08:1); AAA: background → #d9d9d9 (7.19:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/74253a-c49ca2-62cb7c-2d221f-f1e9ef?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#74253a" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.