# #741b31

A color — warm, vivid, dark, playful, bold, luxury. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#741b31`
- RGB: rgb(116, 27, 49)
- HSL: hsl(345, 62%, 28%)
- OKLCH: oklch(0.377 0.123 11.1)
- Relative luminance: 0.0472
- Nearest named color: Bordeaux (#7b002c, Δ 2.645) — https://brandsweets.com/colors/bordeaux
- Moods: warm, vivid, dark, playful, bold, luxury
- Page: https://brandsweets.com/colors/741b31

## Tints & shades

- Tints (toward white): #91223e, #ae294a, #ca2f56, #d4496c, #db6683, #e2839b, #e9a0b2, #efbdca, #f6dae1, #fdf7f8
- Shades (toward black): #6b192e, #5f1628, #571425, #4a1120, #42101c, #3a0e19, #2d0b13, #250910, #19060b, #110407

## Harmonies

- Complementary: #1b745e
- Analogous: #741b5e, #74311b
- Triadic: #31741b, #1b3174
- Split-complementary: #1b7431, #1b5e74
- Tetradic: #5e741b, #1b745e, #311b74

## Colors that go with #741b31

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Teal** #008080 [harmony, pool: complementary] — Teal sits directly opposite #741b31 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Saffron (https://brandsweets.com/palettes/warm#saffron). — https://brandsweets.com/colors/teal
- **Crimson** #dc143c [pool] — Crimson is paired with #741b31 in 6 real palettes, including M&M's's brand system and Burger King's brand system, as the supporting colour. Seen in: M&M's (https://brandsweets.com/colors/brands/mms-com), Burger King (https://brandsweets.com/colors/brands/bk-com), Lenovo (https://brandsweets.com/colors/brands/lenovo-com), State Farm (https://brandsweets.com/colors/brands/statefarm-com). — https://brandsweets.com/colors/crimson
- **Taupe** #483c32 [pool] — Taupe is paired with #741b31 in 7 real palettes, including Bookshop and Cider, as that palette's text colour. Seen in: Bookshop (https://brandsweets.com/palettes/editorial#bookshop), Cider (https://brandsweets.com/palettes/warm#cider), Blush (https://brandsweets.com/palettes/light#blush), Trader Joe's (https://brandsweets.com/colors/brands/traderjoes-com). — https://brandsweets.com/colors/taupe
- **Denim** #1560bd [pool] — Designers have shipped Denim with #741b31: 3 real palettes, including Hinge's brand system and Heinz's brand system, as the accent. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), Heinz (https://brandsweets.com/colors/brands/heinz-com), State Farm (https://brandsweets.com/colors/brands/statefarm-com). — https://brandsweets.com/colors/denim
- **Powder Blue** #b0e0e6 [pool] — Designers have shipped Powder Blue with #741b31: 3 real palettes, including Nursery and Macaron, as the supporting colour. Seen in: Nursery (https://brandsweets.com/palettes/light#nursery), Macaron (https://brandsweets.com/palettes/light#macaron), Stone (https://brandsweets.com/palettes/neutral#stone). — https://brandsweets.com/colors/powderblue
- **Sea Green** #2e8b57 [harmony: split] — Sea Green is a split-complement of #741b31: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/seagreen
- **Rust** #b7410e [harmony, pool: analogous] — Rust is #741b31's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Garnet (https://brandsweets.com/palettes/warm#garnet). — https://brandsweets.com/colors/rust
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #741b31: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/charcoal

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 10.8:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.94:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #d13d62 (4.55:1); AA: background → #a8a8a8 (4.54:1); AAA: text → #df7791 (7.19:1); AAA: background → #d1d1d1 (7.08:1)

## Curated palettes containing it

- **Candlelight** (wedding, warm, luxury, elegant) — #7a1f2e, #c9a227, #f2d7c9, #fffaf3, #2e1a1a — Burgundy, gold and a blush on warm white — the evening wedding set; burgundy carries the formality, blush the softness. — tool: https://brandsweets.com/palettes/new/7a1f2e-c9a227-f2d7c9-fffaf3-2e1a1a — collection: https://brandsweets.com/palettes/wedding

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold
- luxury: https://brandsweets.com/fonts/mood/luxury

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/741b31-c49ca1-62cb7e-2d221f-f1e9ef?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#741b31" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.