# #7418dc

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#7418dc`
- RGB: rgb(116, 24, 220)
- HSL: hsl(268, 80%, 48%)
- OKLCH: oklch(0.49 0.255 295.6)
- Relative luminance: 0.0953
- Nearest named color: Hokkaido Lavender (#7736d9, Δ 3.512) — https://brandsweets.com/colors/hokkaido-lavender
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/7418dc

## Tints & shades

- Tints (toward white): #8127e7, #8e3eea, #9c55ec, #a96cef, #b683f1, #c49af4, #d1b1f6, #dfc8f9, #ecdffb, #faf6fe
- Shades (toward black): #6a16ca, #5e14b3, #5412a1, #480f8a, #3f0d77, #350b65, #29094e, #1f073c, #130425, #0a0212

## Harmonies

- Complementary: #81dc18
- Analogous: #181fdc, #d618dc
- Triadic: #dc7418, #18dc74
- Split-complementary: #dcd618, #1fdc18
- Tetradic: #dc181f, #81dc18, #18dcd6

## Colors that go with #7418dc

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Olive Green** #808000 [harmony: complementary] — Olive Green sits directly opposite #7418dc on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/olive
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #7418dc: 3 real palettes, including Kraken's brand system and Render's brand system, as the accent. Seen in: Kraken (https://brandsweets.com/colors/brands/kraken-com), Render (https://brandsweets.com/colors/brands/render-com), Calm (https://brandsweets.com/colors/brands/calm-com). — https://brandsweets.com/colors/deepskyblue
- **Medium Slate Blue** #7b68ee [pool] — Medium Slate Blue shows up next to #7418dc in 3 real palettes, including ClickUp's brand system and Stripe's brand system, as the supporting colour. Seen in: ClickUp (https://brandsweets.com/colors/brands/clickup-com), Stripe (https://brandsweets.com/colors/brands/stripe), monday.com (https://brandsweets.com/colors/brands/monday-com). — https://brandsweets.com/colors/mediumslateblue
- **Royal Blue** #4169e1 [harmony, pool: analogous] — Royal Blue is #7418dc's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Yahoo (https://brandsweets.com/colors/brands/yahoo-com), Wayfair (https://brandsweets.com/colors/brands/wayfair-com). — https://brandsweets.com/colors/royalblue
- **Teal** #008080 [harmony, pool: triadic] — Teal completes a triad with #7418dc — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone), Stripe (https://brandsweets.com/colors/brands/stripe). — https://brandsweets.com/colors/teal
- **Forest Green** #228b22 [harmony: split] — Forest Green is a split-complement of #7418dc: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/forestgreen
- **Charcoal** #36454f [role] — Charcoal is the text near-black for #7418dc: softer than #000 and cool enough to feel like part of the same palette. — https://brandsweets.com/colors/charcoal
- **Denim** #1560bd [pool] — Designers have shipped Denim with #7418dc: two real palettes: Linkedin's brand system and Slack's brand system, as the lead colour. Seen in: Linkedin (https://brandsweets.com/colors/brands/linkedin-com), Slack (https://brandsweets.com/colors/brands/slack-com). — https://brandsweets.com/colors/denim

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 7.22:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.91:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #964ceb (4.53:1); AA: background → #cfcfcf (4.64:1); AAA: text → #b47ef1 (7.2:1); AAA: background → #fcfcfc (7.04:1)

## Curated palettes containing it

- **Neobank** (vivid, bold, modern) — #6d28d9, #0f0f0f, #a3e635, #ffffff — Purple-and-lime is the challenger-bank uniform — high energy, and clearly not a legacy bank. — tool: https://brandsweets.com/palettes/new/6d28d9-0f0f0f-a3e635-ffffff — collection: https://brandsweets.com/palettes/vivid

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/7418dc-b39cc4-dfdc4e-2c1f2d-e9eaf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#7418dc" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.