# #740aff

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#740aff`
- RGB: rgb(116, 10, 255)
- HSL: hsl(266, 100%, 52%)
- OKLCH: oklch(0.52 0.291 289.8)
- Relative luminance: 0.1115
- Nearest named color: Poisoning Purple (#7f01fe, Δ 2.186) — https://brandsweets.com/colors/poisoning-purple
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/740aff

## Tints & shades

- Tints (toward white): #8324ff, #8e38ff, #9d52ff, #a866ff, #b780ff, #c599ff, #d1adff, #dfc7ff, #ebdbff, #f9f5ff
- Shades (toward black): #6800f0, #5d00d6, #5400c2, #4900a8, #3e008f, #330075, #28005c, #1f0047, #14002e, #090014

## Harmonies

- Complementary: #95ff0a
- Analogous: #0a1bff, #ef0aff
- Triadic: #ff740a, #0aff74
- Split-complementary: #ffef0a, #1bff0a
- Tetradic: #ff0a1b, #95ff0a, #0affef

## Colors that go with #740aff

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #740aff: 4 real palettes, including Render's brand system and Kraken's brand system, as the supporting colour. Seen in: Render (https://brandsweets.com/colors/brands/render-com), Kraken (https://brandsweets.com/colors/brands/kraken-com), Warp (https://brandsweets.com/colors/brands/warp-dev), Calm (https://brandsweets.com/colors/brands/calm-com). — https://brandsweets.com/colors/deepskyblue
- **Olive Green** #808000 [harmony: complementary] — Olive Green sits directly opposite #740aff on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/olive
- **Medium Slate Blue** #7b68ee [pool] — Medium Slate Blue shows up next to #740aff in 3 real palettes, including ClickUp's brand system and Stripe's brand system, as the supporting colour. Seen in: ClickUp (https://brandsweets.com/colors/brands/clickup-com), Stripe (https://brandsweets.com/colors/brands/stripe), monday.com (https://brandsweets.com/colors/brands/monday-com). — https://brandsweets.com/colors/mediumslateblue
- **Forest Green** #228b22 [harmony: split] — Forest Green is a split-complement of #740aff: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/forestgreen
- **Royal Blue** #4169e1 [harmony, pool: analogous] — Royal Blue is #740aff's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Yahoo (https://brandsweets.com/colors/brands/yahoo-com). — https://brandsweets.com/colors/royalblue
- **Charcoal** #36454f [role] — Charcoal is the text near-black for #740aff: softer than #000 and cool enough to feel like part of the same palette. — https://brandsweets.com/colors/charcoal
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #740aff: two real palettes: Mastodon hosted on mastodon.social's brand system and Qualcomm's brand system, as the supporting colour. Seen in: Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social), Qualcomm (https://brandsweets.com/colors/brands/qualcomm-com). — https://brandsweets.com/colors/cornflowerblue
- **Light Sea Green** #20b2aa [pool] — Light Sea Green shows up next to #740aff in two real palettes: Circuit and Taco Bell's brand system, as the accent. Seen in: Circuit (https://brandsweets.com/palettes/technical#circuit), Taco Bell (https://brandsweets.com/colors/brands/tacobell-com). — https://brandsweets.com/colors/lightseagreen

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 6.5:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #6a00f5 (7.16:1)
- On black (#000000): 3.23:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #9747ff (4.66:1); AA: background → #d9d9d9 (4.61:1); AAA: text → #b47aff (7.17:1)

## Brands using this color

- **ClickUp** — primary #7612fa (Δ 0.929) — https://brandsweets.com/colors/brands/clickup-com
- **ClickUp** — accent #7612fa (Δ 0.929) — https://brandsweets.com/colors/brands/clickup-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/740aff-b29cc4-dfd74e-2b1f2d-e9eaf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#740aff" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.