# #73eded

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#73eded`
- RGB: rgb(115, 237, 237)
- HSL: hsl(180, 77%, 69%)
- OKLCH: oklch(0.876 0.11 195.3)
- Relative luminance: 0.7033
- Nearest named color: Bath Water (#88eeee, Δ 1.762) — https://brandsweets.com/colors/bath-water
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/73eded

## Tints & shades

- Tints (toward white): #81efef, #8ef0f0, #9cf2f2, #a9f4f4, #b7f6f6, #c0f7f7, #cdf9f9, #dbfafa, #e8fcfc, #f6fefe
- Shades (toward black): #58e9e9, #38e5e5, #1de2e2, #19c2c2, #16a7a7, #128787, #0e6c6c, #0a4d4d, #063232, #021212

## Harmonies

- Complementary: #ed7373
- Analogous: #73edb0, #73b0ed
- Triadic: #ed73ed, #eded73
- Split-complementary: #ed73b0, #edb073
- Tetradic: #b073ed, #ed7373, #b0ed73

## Colors that go with #73eded

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #73eded: softer than #000 and cool enough to feel like part of the same palette. Seen in: Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), Boeing (https://brandsweets.com/colors/brands/boeing-com), UEFA (https://brandsweets.com/colors/brands/uefa-com), Canopy (https://brandsweets.com/palettes/cool#canopy). — https://brandsweets.com/colors/charcoal
- **Deep Sky Blue** #00bfff [harmony, pool: analogous] — Deep Sky Blue is #73eded's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Salesforce (https://brandsweets.com/colors/brands/salesforce-com), Astro (https://brandsweets.com/colors/brands/astro-build), Deep Water (https://brandsweets.com/palettes/dark#deep-water), Mistral AI (https://brandsweets.com/colors/brands/mistral-ai). — https://brandsweets.com/colors/deepskyblue
- **Light Coral** #f08080 [harmony, pool: complementary] — Light Coral sits directly opposite #73eded on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Sentry (https://brandsweets.com/colors/brands/sentry-io). — https://brandsweets.com/colors/lightcoral
- **Midnight Blue** #191970 [pool] — 4 real palettes, including Blue Mono and First Snow put Midnight Blue beside #73eded, as the text colour against it. Seen in: Blue Mono (https://brandsweets.com/palettes/cool#blue-mono), First Snow (https://brandsweets.com/palettes/cool#first-snow), Allbirds (https://brandsweets.com/colors/brands/allbirds-com), Telehealth (https://brandsweets.com/palettes/modern#telehealth). — https://brandsweets.com/colors/midnightblue
- **Taupe** #483c32 [pool] — Taupe is paired with #73eded in 14 real palettes, including Mint Chip and Astro's brand system, as the text colour against it. Seen in: Mint Chip (https://brandsweets.com/palettes/light#mint-chip), Astro (https://brandsweets.com/colors/brands/astro-build), Macaron (https://brandsweets.com/palettes/light#macaron), Nursery (https://brandsweets.com/palettes/light#nursery). — https://brandsweets.com/colors/taupe
- **Wheat** #f5deb3 [pool] — Designers have shipped Wheat with #73eded: 4 real palettes, including Mint Chip and Sorbet, as the accent. Seen in: Mint Chip (https://brandsweets.com/palettes/light#mint-chip), Sorbet (https://brandsweets.com/palettes/light#sorbet), Oatly (https://brandsweets.com/colors/brands/oatly-com), Still Water (https://brandsweets.com/palettes/cool#still-water). — https://brandsweets.com/colors/wheat
- **Plum** #dda0dd [harmony, pool: split] — Plum is a split-complement of #73eded: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Netlify (https://brandsweets.com/colors/brands/netlify-com), Blossom (https://brandsweets.com/palettes/light#blossom). — https://brandsweets.com/colors/plum
- **Crimson** #dc143c [pool] — Crimson is paired with #73eded in 3 real palettes, including Tiffany & Co.'s brand system and Formula 1's brand system, as the supporting colour. Seen in: Tiffany & Co. (https://brandsweets.com/colors/brands/tiffany-com), Formula 1 (https://brandsweets.com/colors/brands/formula1-com), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember). — https://brandsweets.com/colors/crimson

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 1.39:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #118383 (4.57:1); AA: background → #5e5e5e (4.65:1); AAA: text → #0d6363 (7.04:1); AAA: background → #424242 (7.21:1)
- On black (#000000): 15.07:1 — AA pass, AA-large pass, AAA pass

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/73eded-a2bbbe-d45994-1f272d-e9f1ed?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#73eded" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.