# #73cfd4

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#73cfd4`
- RGB: rgb(115, 207, 212)
- HSL: hsl(183, 53%, 64%)
- OKLCH: oklch(0.799 0.088 200.1)
- Relative luminance: 0.5302
- Nearest named color: Hidden Sea Glass (#6fd1c9, Δ 1.912) — https://brandsweets.com/colors/hidden-sea-glass
- Moods: cool, modern
- Page: https://brandsweets.com/colors/73cfd4

## Tints & shades

- Tints (toward white): #7ed3d7, #8ed8dc, #9adce0, #a9e2e5, #b5e6e8, #c1eaec, #d0eff1, #dcf3f4, #ebf8f9, #f7fcfd
- Shades (toward black): #5bc7cd, #44bfc5, #37adb3, #30979c, #298085, #22696d, #1a5356, #133c3e, #0c2627, #050f10

## Harmonies

- Complementary: #d47773
- Analogous: #73d4a8, #739ed4
- Triadic: #d473cf, #cfd473
- Split-complementary: #d4739e, #d4a873
- Tetradic: #a873d4, #d47773, #9ed473

## Colors that go with #73cfd4

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #73cfd4: softer than #000 and cool enough to feel like part of the same palette. Seen in: Coastal (https://brandsweets.com/palettes/cool#coastal), Boeing (https://brandsweets.com/colors/brands/boeing-com), Harbour (https://brandsweets.com/palettes/cool#harbour), UEFA (https://brandsweets.com/colors/brands/uefa-com). — https://brandsweets.com/colors/charcoal
- **Deep Sky Blue** #00bfff [harmony, pool: analogous] — Deep Sky Blue is #73cfd4's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Salesforce (https://brandsweets.com/colors/brands/salesforce-com), Max (https://brandsweets.com/colors/brands/max-com), Calm (https://brandsweets.com/colors/brands/calm-com), Snowflake AI Data Cloud (https://brandsweets.com/colors/brands/snowflake-com). — https://brandsweets.com/colors/deepskyblue
- **Dark Salmon** #e9967a [harmony, pool: complementary] — Dark Salmon sits directly opposite #73cfd4 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Polaroid (https://brandsweets.com/palettes/light#polaroid), Chalkboard (https://brandsweets.com/palettes/dark#chalkboard). — https://brandsweets.com/colors/darksalmon
- **Crimson** #dc143c [pool] — Crimson is paired with #73cfd4 in 5 real palettes, including Tiffany & Co.'s brand system and Frost & Ember, as the supporting colour. Seen in: Tiffany & Co. (https://brandsweets.com/colors/brands/tiffany-com), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), Riot Games (https://brandsweets.com/colors/brands/riotgames-com), Formula 1 (https://brandsweets.com/colors/brands/formula1-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #73cfd4: 5 real palettes, including UEFA's brand system and Coca-Cola's brand system, as the accent. Seen in: UEFA (https://brandsweets.com/colors/brands/uefa-com), Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com), Open House (https://brandsweets.com/palettes/clean#open-house), Venmo (https://brandsweets.com/colors/brands/venmo-com). — https://brandsweets.com/colors/denim
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #73cfd4: 4 real palettes, including Patreon's brand system and Opensea's brand system, as the accent. Seen in: Patreon (https://brandsweets.com/colors/brands/patreon-com), Opensea (https://brandsweets.com/colors/brands/opensea-io), Figma (https://brandsweets.com/colors/brands/figma), Venmo (https://brandsweets.com/colors/brands/venmo-com). — https://brandsweets.com/colors/dodgerblue
- **Midnight Blue** #191970 [pool] — 5 real palettes, including Telehealth and First Snow put Midnight Blue beside #73cfd4, as the text colour against it. Seen in: Telehealth (https://brandsweets.com/palettes/modern#telehealth), First Snow (https://brandsweets.com/palettes/cool#first-snow), Blue Mono (https://brandsweets.com/palettes/cool#blue-mono), Lavender Milk (https://brandsweets.com/palettes/light#lavender-milk). — https://brandsweets.com/colors/midnightblue
- **Plum** #dda0dd [harmony, pool: split] — Plum is a split-complement of #73cfd4: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Netlify (https://brandsweets.com/colors/brands/netlify-com), Blossom (https://brandsweets.com/palettes/light#blossom), Mercury (https://brandsweets.com/colors/brands/mercury-com). — https://brandsweets.com/colors/plum

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 1.81:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #298085 (4.65:1); AA: background → #4f4f4f (4.53:1); AAA: text → #1f6265 (7.02:1); AAA: background → #303030 (7.29:1)
- On black (#000000): 11.6:1 — AA pass, AA-large pass, AAA pass

## Brands using this color

- **Mattel** — accent #6ad1e2 (Δ 1.932) — https://brandsweets.com/colors/brands/mattel-com

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/73cfd4-a2b9be-d4598e-1f262d-e9f1ee?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#73cfd4" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.