# #73cef2

A color — cool, vivid, light, technical, modern, clean. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#73cef2`
- RGB: rgb(115, 206, 242)
- HSL: hsl(197, 83%, 70%)
- OKLCH: oklch(0.808 0.101 225.9)
- Relative luminance: 0.542
- Nearest named color: Below Zero (#87cded, Δ 1.85) — https://brandsweets.com/colors/below-zero
- Moods: cool, vivid, light, technical, modern, clean
- Page: https://brandsweets.com/colors/73cef2

## Tints & shades

- Tints (toward white): #81d3f3, #8fd8f5, #98dbf5, #a6e0f7, #b4e5f8, #c2eaf9, #d0effb, #daf2fc, #e8f7fd, #f6fcfe
- Shades (toward black): #52c3ef, #36b9ec, #16ade9, #1399cd, #1080ad, #0d688c, #0a5370, #073b4f, #052633, #020e13

## Harmonies

- Complementary: #f29773
- Analogous: #73f2d6, #738ff2
- Triadic: #f273ce, #cef273
- Split-complementary: #f2738f, #f2d673
- Tetradic: #d673f2, #f29773, #8ff273

## Colors that go with #73cef2

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #73cef2: softer than #000 and cool enough to feel like part of the same palette. Seen in: Boeing (https://brandsweets.com/colors/brands/boeing-com), Coastal (https://brandsweets.com/palettes/cool#coastal), Vimeo (https://brandsweets.com/colors/brands/vimeo-com), UEFA (https://brandsweets.com/colors/brands/uefa-com). — https://brandsweets.com/colors/charcoal
- **Dark Salmon** #e9967a [harmony, pool: complementary] — Dark Salmon sits directly opposite #73cef2 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Polaroid (https://brandsweets.com/palettes/light#polaroid), Chalkboard (https://brandsweets.com/palettes/dark#chalkboard). — https://brandsweets.com/colors/darksalmon
- **Crimson** #dc143c [pool] — Crimson is paired with #73cef2 in 4 real palettes, including Tiffany & Co.'s brand system and Riot Games's brand system, as the supporting colour. Seen in: Tiffany & Co. (https://brandsweets.com/colors/brands/tiffany-com), Riot Games (https://brandsweets.com/colors/brands/riotgames-com), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), JBL (https://brandsweets.com/colors/brands/jbl-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #73cef2: 4 real palettes, including UEFA's brand system and Venmo's brand system, as the accent. Seen in: UEFA (https://brandsweets.com/colors/brands/uefa-com), Venmo (https://brandsweets.com/colors/brands/venmo-com), Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com), Nikon (https://brandsweets.com/colors/brands/nikon-com). — https://brandsweets.com/colors/denim
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #73cef2: 4 real palettes, including Opensea's brand system and Patreon's brand system, as the lead colour. Seen in: Opensea (https://brandsweets.com/colors/brands/opensea-io), Patreon (https://brandsweets.com/colors/brands/patreon-com), Figma (https://brandsweets.com/colors/brands/figma), Venmo (https://brandsweets.com/colors/brands/venmo-com). — https://brandsweets.com/colors/dodgerblue
- **Midnight Blue** #191970 [pool] — 6 real palettes, including Telehealth and Lavender Milk put Midnight Blue beside #73cef2, as the text colour against it. Seen in: Telehealth (https://brandsweets.com/palettes/modern#telehealth), Lavender Milk (https://brandsweets.com/palettes/light#lavender-milk), Blue Mono (https://brandsweets.com/palettes/cool#blue-mono), First Snow (https://brandsweets.com/palettes/cool#first-snow). — https://brandsweets.com/colors/midnightblue
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #73cef2 in 4 real palettes, including Telehealth and 1password's brand system, as the lead colour. Seen in: Telehealth (https://brandsweets.com/palettes/modern#telehealth), 1password (https://brandsweets.com/colors/brands/1password-com), NBA (https://brandsweets.com/colors/brands/nba-com), Webflow (https://brandsweets.com/colors/brands/webflow-com). — https://brandsweets.com/colors/royalblue
- **Slate Gray** #708090 [pool] — 4 real palettes, including Still Water and Dusty Blue put Slate Gray beside #73cef2, as the lead colour. Seen in: Still Water (https://brandsweets.com/palettes/cool#still-water), Dusty Blue (https://brandsweets.com/palettes/cool#dusty-blue), Midnight Luxe (https://brandsweets.com/palettes/luxury#midnight-luxe), Graphite Mono (https://brandsweets.com/palettes/neutral#graphite-mono). — https://brandsweets.com/colors/slategray

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 1.77:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #107da8 (4.65:1); AA: background → #4f4f4f (4.62:1); AAA: text → #0c5e7e (7.2:1); AAA: background → #333333 (7.12:1)
- On black (#000000): 11.84:1 — AA pass, AA-large pass, AAA pass

## Brands using this color

- **PayPal** — secondary #65ccfc (Δ 1.987) — https://brandsweets.com/colors/brands/paypal-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern
- clean: https://brandsweets.com/fonts/mood/clean

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/73cef2-9cb4c4-df4e6b-1f232d-e9f1ef?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#73cef2" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.