# #73ccd4

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#73ccd4`
- RGB: rgb(115, 204, 212)
- HSL: hsl(185, 53%, 64%)
- OKLCH: oklch(0.793 0.086 203.1)
- Relative luminance: 0.5158
- Nearest named color: Cyantific (#77c9c2, Δ 2.434) — https://brandsweets.com/colors/cyantific
- Moods: cool, modern
- Page: https://brandsweets.com/colors/73ccd4

## Tints & shades

- Tints (toward white): #7ed0d7, #8ed6dc, #9adae0, #a9e0e5, #b5e4e8, #c1e8ec, #d0eef1, #dcf2f4, #ebf8f9, #f7fcfd
- Shades (toward black): #5bc3cd, #44bbc5, #37a9b3, #30939c, #297d85, #22676d, #1a5156, #133b3e, #0c2527, #050f10

## Harmonies

- Complementary: #d47b73
- Analogous: #73d4ab, #739bd4
- Triadic: #d473cc, #ccd473
- Split-complementary: #d4739b, #d4ab73
- Tetradic: #ab73d4, #d47b73, #9bd473

## Colors that go with #73ccd4

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #73ccd4: softer than #000 and cool enough to feel like part of the same palette. Seen in: Coastal (https://brandsweets.com/palettes/cool#coastal), Harbour (https://brandsweets.com/palettes/cool#harbour), Boeing (https://brandsweets.com/colors/brands/boeing-com), UEFA (https://brandsweets.com/colors/brands/uefa-com). — https://brandsweets.com/colors/charcoal
- **Dark Salmon** #e9967a [harmony, pool: complementary] — Dark Salmon sits directly opposite #73ccd4 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Polaroid (https://brandsweets.com/palettes/light#polaroid), Chalkboard (https://brandsweets.com/palettes/dark#chalkboard). — https://brandsweets.com/colors/darksalmon
- **Crimson** #dc143c [pool] — Crimson is paired with #73ccd4 in 5 real palettes, including Tiffany & Co.'s brand system and Riot Games's brand system, as the supporting colour. Seen in: Tiffany & Co. (https://brandsweets.com/colors/brands/tiffany-com), Riot Games (https://brandsweets.com/colors/brands/riotgames-com), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), Formula 1 (https://brandsweets.com/colors/brands/formula1-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #73ccd4: 4 real palettes, including UEFA's brand system and Coca-Cola's brand system, as the accent. Seen in: UEFA (https://brandsweets.com/colors/brands/uefa-com), Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com), Open House (https://brandsweets.com/palettes/clean#open-house), Venmo (https://brandsweets.com/colors/brands/venmo-com). — https://brandsweets.com/colors/denim
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #73ccd4: 4 real palettes, including Patreon's brand system and Opensea's brand system, as the accent. Seen in: Patreon (https://brandsweets.com/colors/brands/patreon-com), Opensea (https://brandsweets.com/colors/brands/opensea-io), Figma (https://brandsweets.com/colors/brands/figma), Venmo (https://brandsweets.com/colors/brands/venmo-com). — https://brandsweets.com/colors/dodgerblue
- **Midnight Blue** #191970 [pool] — 6 real palettes, including Telehealth and First Snow put Midnight Blue beside #73ccd4, as the text colour against it. Seen in: Telehealth (https://brandsweets.com/palettes/modern#telehealth), First Snow (https://brandsweets.com/palettes/cool#first-snow), Lavender Milk (https://brandsweets.com/palettes/light#lavender-milk), Open House (https://brandsweets.com/palettes/clean#open-house). — https://brandsweets.com/colors/midnightblue
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #73ccd4 in 6 real palettes, including Telehealth and 1password's brand system, as the lead colour. Seen in: Telehealth (https://brandsweets.com/palettes/modern#telehealth), 1password (https://brandsweets.com/colors/brands/1password-com), Brilliant (https://brandsweets.com/colors/brands/brilliant-org), Docker (https://brandsweets.com/colors/brands/docker-com). — https://brandsweets.com/colors/royalblue
- **Slate Gray** #708090 [pool] — 9 real palettes, including Still Water and Dusty Blue put Slate Gray beside #73ccd4, as the lead colour. Seen in: Still Water (https://brandsweets.com/palettes/cool#still-water), Dusty Blue (https://brandsweets.com/palettes/cool#dusty-blue), Graphite Mono (https://brandsweets.com/palettes/neutral#graphite-mono), Midnight Luxe (https://brandsweets.com/palettes/luxury#midnight-luxe). — https://brandsweets.com/colors/slategray

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 1.86:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #2a8189 (4.57:1); AA: background → #4d4d4d (4.56:1); AAA: text → #1f6065 (7.19:1); AAA: background → #303030 (7.11:1)
- On black (#000000): 11.32:1 — AA pass, AA-large pass, AAA pass

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/73ccd4-a2b8be-df4e88-1f262d-e9f1ee?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#73ccd4" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.