# #73b54a

A color — neutral. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#73b54a`
- RGB: rgb(115, 181, 74)
- HSL: hsl(97, 42%, 50%)
- OKLCH: oklch(0.706 0.156 135.2)
- Relative luminance: 0.3719
- Nearest named color: Bud Green (#79b465, Δ 3.172) — https://brandsweets.com/colors/bud-green
- Moods: neutral
- Page: https://brandsweets.com/colors/73b54a

## Tints & shades

- Tints (toward white): #81bc5c, #8fc46e, #9aca7d, #a8d18f, #b6d9a1, #c4e0b3, #d2e7c5, #ddedd4, #ebf5e6, #f9fcf8
- Shades (toward black): #68a343, #5e943d, #538235, #4a742f, #3e6228, #335021, #29411b, #1e2f13, #15210d, #090e06

## Harmonies

- Complementary: #8c4ab5
- Analogous: #a9b54a, #4ab556
- Triadic: #4a73b5, #b54a73
- Split-complementary: #564ab5, #b54aa9
- Tetradic: #4aa9b5, #8c4ab5, #b5564a

## Colors that go with #73b54a

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #73b54a: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Zendesk (https://brandsweets.com/colors/brands/zendesk-com), Mint Modern (https://brandsweets.com/palettes/modern#mint-modern), Docker (https://brandsweets.com/colors/brands/docker-com), N26 (https://brandsweets.com/colors/brands/n26-com). — https://brandsweets.com/colors/charcoal
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #73b54a in 5 real palettes, including Brilliant's brand system and Console Light, as the accent. Seen in: Brilliant (https://brandsweets.com/colors/brands/brilliant-org), Console Light (https://brandsweets.com/palettes/technical#console-light), Telehealth (https://brandsweets.com/palettes/modern#telehealth), Khan Academy (https://brandsweets.com/colors/brands/khanacademy-org). — https://brandsweets.com/colors/royalblue
- **Taupe** #483c32 [pool] — Taupe is paired with #73b54a in 13 real palettes, including Meadow and Acer's brand system, as the text colour against it. Seen in: Meadow (https://brandsweets.com/palettes/light#meadow), Acer (https://brandsweets.com/colors/brands/acer-com), Minecraft (https://brandsweets.com/colors/brands/minecraft-net), Undergrowth (https://brandsweets.com/palettes/dark#undergrowth). — https://brandsweets.com/colors/taupe
- **Orchid** #da70d6 [harmony: complementary] — Orchid sits directly opposite #73b54a on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/orchid
- **Hot Pink** #ff69b4 [harmony, pool: split] — Hot Pink is a split-complement of #73b54a: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Terminal (https://brandsweets.com/palettes/technical#terminal). — https://brandsweets.com/colors/hotpink
- **Cornflower Blue** #6495ed [harmony, pool: split] — Cornflower Blue is a split-complement of #73b54a: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Terminal (https://brandsweets.com/palettes/technical#terminal), Spotify (https://brandsweets.com/colors/brands/spotify). — https://brandsweets.com/colors/cornflowerblue
- **Blue** #0000ff [pool] — 3 real palettes, including Minecraft's brand system and Spotify's brand system put Blue beside #73b54a, as the accent. Seen in: Minecraft (https://brandsweets.com/colors/brands/minecraft-net), Spotify (https://brandsweets.com/colors/brands/spotify), Unity (https://brandsweets.com/colors/brands/unity-com). — https://brandsweets.com/colors/blue
- **Dark Olive Green** #556b2f [pool] — Dark Olive Green shows up next to #73b54a in 3 real palettes, including Undergrowth and Forest Floor, as the supporting colour. Seen in: Undergrowth (https://brandsweets.com/palettes/dark#undergrowth), Forest Floor (https://brandsweets.com/palettes/dark#forest-floor), Olive Grove (https://brandsweets.com/palettes/muted#olive-grove). — https://brandsweets.com/colors/darkolivegreen

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.49:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #538235 (4.55:1); AA: background → #3b3b3b (4.5:1); AAA: text → #3e6228 (7.04:1); AAA: background → #171717 (7.2:1)
- On black (#000000): 8.44:1 — AA pass, AA-large pass, AAA pass

## Brands using this color

- **Peloton** — primary #6cbc4c (Δ 1.96) — https://brandsweets.com/colors/brands/peloton-com

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/73b54a-a9bea2-624edf-1f2d20-f0f1e9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#73b54a" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.