# #73aef7

A color — cool, vivid, light, technical, modern, clean. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#73aef7`
- RGB: rgb(115, 174, 247)
- HSL: hsl(213, 89%, 71%)
- OKLCH: oklch(0.74 0.123 254.4)
- Relative luminance: 0.4063
- Nearest named color: Fennel Flower (#77aaff, Δ 1.811) — https://brandsweets.com/colors/fennel-flower
- Moods: cool, vivid, light, technical, modern, clean
- Page: https://brandsweets.com/colors/73aef7

## Tints & shades

- Tints (toward white): #82b7f8, #8bbcf8, #9ac5f9, #a8cdfa, #b7d5fb, #c0dbfb, #cfe3fc, #ddecfd, #e7f1fe, #f5f9fe
- Shades (toward black): #519bf5, #358af3, #1377f1, #0c66d4, #0b58b7, #094895, #073874, #052752, #031a35, #010913

## Harmonies

- Complementary: #f7bc73
- Analogous: #73f0f7, #7a73f7
- Triadic: #f773ae, #aef773
- Split-complementary: #f77a73, #f0f773
- Tetradic: #f773f0, #f7bc73, #73f77a

## Colors that go with #73aef7

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #73aef7: softer than #000 and cool enough to feel like part of the same palette. Seen in: Blizzard (https://brandsweets.com/colors/brands/blizzard-com), Mercury (https://brandsweets.com/colors/brands/mercury-com), Lamborghini (https://brandsweets.com/colors/brands/lamborghini-com), Lagoon (https://brandsweets.com/palettes/vivid#lagoon). — https://brandsweets.com/colors/charcoal
- **Goldenrod** #daa520 [harmony, pool: complementary] — Goldenrod sits directly opposite #73aef7 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Open House (https://brandsweets.com/palettes/clean#open-house). — https://brandsweets.com/colors/goldenrod
- **Amber** #ffbf00 [pool] — Amber is paired with #73aef7 in 6 real palettes, including NBA's brand system and Blueprint, as the lead colour. Seen in: NBA (https://brandsweets.com/colors/brands/nba-com), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Salesforce (https://brandsweets.com/colors/brands/salesforce-com), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 5 real palettes, including Canva's brand system and Spotify's brand system put Blue beside #73aef7, as the accent. Seen in: Canva (https://brandsweets.com/colors/brands/canva-com), Spotify (https://brandsweets.com/colors/brands/spotify), Warp (https://brandsweets.com/colors/brands/warp-dev), Unity (https://brandsweets.com/colors/brands/unity-com). — https://brandsweets.com/colors/blue
- **Dark Orange** #ff8c00 [pool] — Dark Orange shows up next to #73aef7 in 4 real palettes, including Learning App and Ahrefs's brand system, as the accent. Seen in: Learning App (https://brandsweets.com/palettes/playful#learning-app), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com), Elastic (https://brandsweets.com/colors/brands/elastic-co), PayPal (https://brandsweets.com/colors/brands/paypal-com). — https://brandsweets.com/colors/darkorange
- **Denim** #1560bd [pool] — Designers have shipped Denim with #73aef7: 6 real palettes, including Coca-Cola's brand system and Venmo's brand system, as the accent. Seen in: Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com), Venmo (https://brandsweets.com/colors/brands/venmo-com), Open House (https://brandsweets.com/palettes/clean#open-house), Apple (https://brandsweets.com/colors/brands/apple-com). — https://brandsweets.com/colors/denim
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #73aef7: 4 real palettes, including Venmo's brand system and Patreon's brand system, as the lead colour. Seen in: Venmo (https://brandsweets.com/colors/brands/venmo-com), Patreon (https://brandsweets.com/colors/brands/patreon-com), Figma (https://brandsweets.com/colors/brands/figma), Opensea (https://brandsweets.com/colors/brands/opensea-io). — https://brandsweets.com/colors/dodgerblue
- **Medium Sea Green** #3cb371 [pool] — Medium Sea Green is paired with #73aef7 in 4 real palettes, including Terminal and Spotify's brand system, as the lead colour. Seen in: Terminal (https://brandsweets.com/palettes/technical#terminal), Spotify (https://brandsweets.com/colors/brands/spotify), Telehealth (https://brandsweets.com/palettes/modern#telehealth), Unity (https://brandsweets.com/colors/brands/unity-com). — https://brandsweets.com/colors/mediumseagreen

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.3:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #0e72ec (4.53:1); AA: background → #404040 (4.51:1); AAA: text → #0a56b2 (7.03:1); AAA: background → #1f1f1f (7.16:1)
- On black (#000000): 9.13:1 — AA pass, AA-large pass, AAA pass

## Brands using this color

- **Calendly** — primary #64acfb (Δ 1.716) — https://brandsweets.com/colors/brands/calendly-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern
- clean: https://brandsweets.com/fonts/mood/clean

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/73aef7-9ca9c4-df584e-1f202d-e9f0f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#73aef7" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.