# #739721

A color — vivid. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#739721`
- RGB: rgb(115, 151, 33)
- HSL: hsl(78, 64%, 36%)
- OKLCH: oklch(0.627 0.146 125.7)
- Relative luminance: 0.2589
- Nearest named color: Bitter Leaf (#669841, Δ 2.521) — https://brandsweets.com/colors/bitter-leaf
- Moods: vivid
- Page: https://brandsweets.com/colors/739721

## Tints & shades

- Tints (toward white): #87b027, #9ac92c, #aad643, #b5db5c, #c0e175, #cce68e, #d7eca7, #e4f2c4, #f0f8de, #fbfdf7
- Shades (toward black): #6a8a1e, #607d1c, #536d18, #4a6015, #405412, #364710, #2d3b0d, #202a09, #161d06, #0d1104

## Harmonies

- Complementary: #442197
- Analogous: #977f21, #399721
- Triadic: #217397, #972173
- Split-complementary: #213997, #7f2197
- Tetradic: #21977f, #442197, #972139

## Colors that go with #739721

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #739721: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Zendesk (https://brandsweets.com/colors/brands/zendesk-com), Asana (https://brandsweets.com/colors/brands/asana-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Puma (https://brandsweets.com/colors/brands/puma-com). — https://brandsweets.com/colors/charcoal
- **Blue** #0000ff [pool] — 6 real palettes, including Instacart's brand system and Rolex's brand system put Blue beside #739721, as the accent. Seen in: Instacart (https://brandsweets.com/colors/brands/instacart-com), Rolex (https://brandsweets.com/colors/brands/rolex-com), Spotify (https://brandsweets.com/colors/brands/spotify), Kia (https://brandsweets.com/colors/brands/kia-com). — https://brandsweets.com/colors/blue
- **Crimson** #dc143c [pool] — Crimson is paired with #739721 in 4 real palettes, including DuckDuckGo's brand system and Five Guys's brand system, as the supporting colour. Seen in: DuckDuckGo (https://brandsweets.com/colors/brands/duckduckgo-com), Five Guys (https://brandsweets.com/colors/brands/fiveguys-com), Netflix (https://brandsweets.com/colors/brands/netflix), Coinbase (https://brandsweets.com/colors/brands/coinbase). — https://brandsweets.com/colors/crimson
- **Dark Olive Green** #556b2f [pool] — Dark Olive Green shows up next to #739721 in 4 real palettes, including Undergrowth and Forest Floor, as the supporting colour. Seen in: Undergrowth (https://brandsweets.com/palettes/dark#undergrowth), Forest Floor (https://brandsweets.com/palettes/dark#forest-floor), Cider (https://brandsweets.com/palettes/warm#cider), Olive Grove (https://brandsweets.com/palettes/muted#olive-grove). — https://brandsweets.com/colors/darkolivegreen
- **Denim** #1560bd [pool] — Designers have shipped Denim with #739721: 4 real palettes, including Intel's brand system and Jack Daniel's's brand system, as the supporting colour. Seen in: Intel (https://brandsweets.com/colors/brands/intel-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Netflix (https://brandsweets.com/colors/brands/netflix), Paramount+ (https://brandsweets.com/colors/brands/paramountplus-com). — https://brandsweets.com/colors/denim
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #739721 in 4 real palettes, including Console Light and Telehealth, as the lead colour. Seen in: Console Light (https://brandsweets.com/palettes/technical#console-light), Telehealth (https://brandsweets.com/palettes/modern#telehealth), Subaru (https://brandsweets.com/colors/brands/subaru-com), Coinbase (https://brandsweets.com/colors/brands/coinbase). — https://brandsweets.com/colors/royalblue
- **Slate Gray** #708090 [pool] — 4 real palettes, including Mushroom and Greige put Slate Gray beside #739721, as the lead colour. Seen in: Mushroom (https://brandsweets.com/palettes/neutral#mushroom), Greige (https://brandsweets.com/palettes/neutral#greige), Indigo SaaS (https://brandsweets.com/palettes/modern#indigo-saas), Atelier (https://brandsweets.com/palettes/elegant#atelier). — https://brandsweets.com/colors/slategray
- **Medium Orchid** #ba55d3 [harmony: complementary] — Medium Orchid sits directly opposite #739721 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/mediumorchid

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.4:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #607d1c (4.72:1); AA: background → #242424 (4.57:1); AAA: text → #4a6015 (7.06:1)
- On black (#000000): 6.18:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #7da324 (7.14:1)

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/739721-b2bea2-4e69df-232d1f-f1f0e9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#739721" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.