# #739717

A color — vivid. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#739717`
- RGB: rgb(115, 151, 23)
- HSL: hsl(77, 74%, 34%)
- OKLCH: oklch(0.627 0.151 125.3)
- Relative luminance: 0.2584
- Nearest named color: BioShock (#889900, Δ 2.875) — https://brandsweets.com/colors/bioshock
- Moods: vivid
- Page: https://brandsweets.com/colors/739717

## Tints & shades

- Tints (toward white): #87b11b, #9ed11f, #aee02e, #bae44e, #c4e868, #ceec83, #dbf1a2, #e5f5bc, #f1fadc, #fcfef6
- Shades (toward black): #688a15, #5e7c13, #546f11, #4a620f, #40540d, #36470b, #2c3a09, #222c07, #181f05, #0d1203

## Harmonies

- Complementary: #3b1797
- Analogous: #977b17, #329717
- Triadic: #177397, #971773
- Split-complementary: #173297, #7b1797
- Tetradic: #17977b, #3b1797, #971732

## Colors that go with #739717

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #739717: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Zendesk (https://brandsweets.com/colors/brands/zendesk-com), Asana (https://brandsweets.com/colors/brands/asana-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Puma (https://brandsweets.com/colors/brands/puma-com). — https://brandsweets.com/colors/charcoal
- **Blue** #0000ff [pool] — 6 real palettes, including Instacart's brand system and Spotify's brand system put Blue beside #739717, as the accent. Seen in: Instacart (https://brandsweets.com/colors/brands/instacart-com), Spotify (https://brandsweets.com/colors/brands/spotify), Rolex (https://brandsweets.com/colors/brands/rolex-com), Kia (https://brandsweets.com/colors/brands/kia-com). — https://brandsweets.com/colors/blue
- **Crimson** #dc143c [pool] — Crimson is paired with #739717 in 4 real palettes, including DuckDuckGo's brand system and Five Guys's brand system, as the supporting colour. Seen in: DuckDuckGo (https://brandsweets.com/colors/brands/duckduckgo-com), Five Guys (https://brandsweets.com/colors/brands/fiveguys-com), Netflix (https://brandsweets.com/colors/brands/netflix), Coinbase (https://brandsweets.com/colors/brands/coinbase). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #739717: 4 real palettes, including Intel's brand system and Jack Daniel's's brand system, as the supporting colour. Seen in: Intel (https://brandsweets.com/colors/brands/intel-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Netflix (https://brandsweets.com/colors/brands/netflix), Paramount+ (https://brandsweets.com/colors/brands/paramountplus-com). — https://brandsweets.com/colors/denim
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #739717 in 4 real palettes, including Console Light and Telehealth, as the lead colour. Seen in: Console Light (https://brandsweets.com/palettes/technical#console-light), Telehealth (https://brandsweets.com/palettes/modern#telehealth), Subaru (https://brandsweets.com/colors/brands/subaru-com), Coinbase (https://brandsweets.com/colors/brands/coinbase). — https://brandsweets.com/colors/royalblue
- **Taupe** #483c32 [pool] — Taupe is paired with #739717 in 12 real palettes, including Undergrowth and Acer's brand system, as the surface under it. Seen in: Undergrowth (https://brandsweets.com/palettes/dark#undergrowth), Acer (https://brandsweets.com/colors/brands/acer-com), Instacart (https://brandsweets.com/colors/brands/instacart-com), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty). — https://brandsweets.com/colors/taupe
- **Medium Orchid** #ba55d3 [harmony: complementary] — Medium Orchid sits directly opposite #739717 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/mediumorchid
- **Chocolate** #d2691e [pool] — Chocolate shows up next to #739717 in 3 real palettes, including Farmers Market and Wellness, as the lead colour. Seen in: Farmers Market (https://brandsweets.com/palettes/warm#farmers-market), Wellness (https://brandsweets.com/palettes/warm#wellness), Homestead (https://brandsweets.com/palettes/warm#homestead). — https://brandsweets.com/colors/chocolate

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.4:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #5e7c13 (4.81:1); AA: background → #242424 (4.56:1); AAA: text → #475d0e (7.39:1)
- On black (#000000): 6.17:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #7da419 (7.2:1)

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/739717-b3bea2-4e6bdf-232d1f-f1efe9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#739717" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.