# #738e33

A color — neutral. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#738e33`
- RGB: rgb(115, 142, 51)
- HSL: hsl(78, 47%, 38%)
- OKLCH: oklch(0.607 0.122 124)
- Relative luminance: 0.2323
- Nearest named color: olivedrab (#6b8e23, Δ 1.788) — https://brandsweets.com/colors/olivedrab
- Moods: neutral
- Page: https://brandsweets.com/colors/738e33

## Tints & shades

- Tints (toward white): #85a53b, #97bb44, #a4c45a, #b0cc71, #bdd487, #c9dc9e, #d6e4b4, #e2eccb, #eef4e1, #fbfcf8
- Shades (toward black): #6a832f, #5e742a, #556926, #495a20, #404f1c, #374318, #2a3413, #21290f, #151a09, #0c0f05

## Harmonies

- Complementary: #4f338e
- Analogous: #8e7c33, #468e33
- Triadic: #33738e, #8e3373
- Split-complementary: #33468e, #7c338e
- Tetradic: #338e7c, #4f338e, #8e3346

## Colors that go with #738e33

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #738e33: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Zendesk (https://brandsweets.com/colors/brands/zendesk-com), Asana (https://brandsweets.com/colors/brands/asana-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Puma (https://brandsweets.com/colors/brands/puma-com). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [harmony, pool: triadic] — Crimson completes a triad with #738e33 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Five Guys (https://brandsweets.com/colors/brands/fiveguys-com), Netflix (https://brandsweets.com/colors/brands/netflix), Coinbase (https://brandsweets.com/colors/brands/coinbase), DuckDuckGo (https://brandsweets.com/colors/brands/duckduckgo-com). — https://brandsweets.com/colors/crimson
- **Copper** #b87333 [pool] — Designers have shipped Copper with #738e33: 4 real palettes, including Wellness and Clean Beauty, as the supporting colour. Seen in: Wellness (https://brandsweets.com/palettes/warm#wellness), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen), Riverbed (https://brandsweets.com/palettes/muted#riverbed). — https://brandsweets.com/colors/copper
- **Denim** #1560bd [pool] — Designers have shipped Denim with #738e33: 6 real palettes, including Intel's brand system and Jack Daniel's's brand system, as the supporting colour. Seen in: Intel (https://brandsweets.com/colors/brands/intel-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Netflix (https://brandsweets.com/colors/brands/netflix), Paramount+ (https://brandsweets.com/colors/brands/paramountplus-com). — https://brandsweets.com/colors/denim
- **Midnight Blue** #191970 [pool] — 4 real palettes, including Paramount+'s brand system and Telehealth put Midnight Blue beside #738e33, as the supporting colour. Seen in: Paramount+ (https://brandsweets.com/colors/brands/paramountplus-com), Telehealth (https://brandsweets.com/palettes/modern#telehealth), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Tide Pool (https://brandsweets.com/palettes/cool#tide-pool). — https://brandsweets.com/colors/midnightblue
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #738e33 in 5 real palettes, including Subaru's brand system and Console Light, as the supporting colour. Seen in: Subaru (https://brandsweets.com/colors/brands/subaru-com), Console Light (https://brandsweets.com/palettes/technical#console-light), Telehealth (https://brandsweets.com/palettes/modern#telehealth), Coinbase (https://brandsweets.com/colors/brands/coinbase). — https://brandsweets.com/colors/royalblue
- **Steel Blue** #4682b4 [harmony, pool: triadic] — Steel Blue completes a triad with #738e33 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Lemon Squeezy (https://brandsweets.com/colors/brands/lemonsqueezy-com), Olympics (https://brandsweets.com/colors/brands/olympics-com), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust). — https://brandsweets.com/colors/steelblue
- **Taupe** #483c32 [pool] — Taupe is paired with #738e33 in 17 real palettes, including Wellness and Mushroom, as that palette's text colour. Seen in: Wellness (https://brandsweets.com/palettes/warm#wellness), Mushroom (https://brandsweets.com/palettes/neutral#mushroom), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Subaru (https://brandsweets.com/colors/brands/subaru-com). — https://brandsweets.com/colors/taupe

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.72:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #677f2e (4.51:1); AA: background → #1c1c1c (4.58:1); AAA: text → #4c5e22 (7.16:1)
- On black (#000000): 5.65:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #82a13a (7.11:1)

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/738e33-b2bea2-4e69df-232d1f-f1f0e9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#738e33" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.