# #7387ab

A color — cool, muted. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#7387ab`
- RGB: rgb(115, 135, 171)
- HSL: hsl(219, 25%, 56%)
- OKLCH: oklch(0.621 0.059 262)
- Relative luminance: 0.2391
- Nearest named color: Bay View (#6a819e, Δ 2.724) — https://brandsweets.com/colors/bay-view
- Moods: cool, muted
- Page: https://brandsweets.com/colors/7387ab

## Tints & shades

- Tints (toward white): #8091b3, #8c9cba, #9caac4, #a9b5cb, #b6c0d3, #c2cbdb, #cfd6e2, #dfe4ec, #eceff4, #f9fafb
- Shades (toward black): #6379a1, #586d93, #4d5e80, #435370, #394760, #303b50, #262f40, #1b212d, #11151d, #08090d

## Harmonies

- Complementary: #ab9773
- Analogous: #73a2ab, #7b73ab
- Triadic: #ab7386, #86ab73
- Split-complementary: #ab7b73, #a2ab73
- Tetradic: #ab73a2, #ab9773, #73ab7b

## Colors that go with #7387ab

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #7387ab: softer than #000 and cool enough to feel like part of the same palette. Seen in: Bloomberg (https://brandsweets.com/colors/brands/bloomberg-com), Hermès (https://brandsweets.com/colors/brands/hermes-com), PlayStation® Official Site: Consoles, Games, Accessories & MoreSony Interactive Entertainment (https://brandsweets.com/colors/brands/playstation-com), Dusty Blue (https://brandsweets.com/palettes/cool#dusty-blue). — https://brandsweets.com/colors/charcoal
- **Copper** #b87333 [harmony, pool: complementary] — Copper sits directly opposite #7387ab on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Dusk (https://brandsweets.com/palettes/cool#dusk), Atelier (https://brandsweets.com/palettes/elegant#atelier), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen). — https://brandsweets.com/colors/copper
- **Amber** #ffbf00 [pool] — Amber is paired with #7387ab in 4 real palettes, including Beach Hut and Wired's brand system, as the supporting colour. Seen in: Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Wired (https://brandsweets.com/colors/brands/wired-com), Lemon Squeezy (https://brandsweets.com/colors/brands/lemonsqueezy-com), Blueprint (https://brandsweets.com/palettes/technical#blueprint). — https://brandsweets.com/colors/amber
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #7387ab: 5 real palettes, including Hershey's's brand system and Ink & Paper, as the supporting colour. Seen in: Hershey's (https://brandsweets.com/colors/brands/hersheys-com), Ink & Paper (https://brandsweets.com/palettes/minimal#ink-and-paper), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Glacier (https://brandsweets.com/palettes/cool#glacier). — https://brandsweets.com/colors/cobalt
- **Crimson** #dc143c [pool] — Crimson is paired with #7387ab in 6 real palettes, including Retro Pop and Marvel's brand system, as the lead colour. Seen in: Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), Marvel (https://brandsweets.com/colors/brands/marvel-com), Redfin (https://brandsweets.com/colors/brands/redfin-com), NASCAR (https://brandsweets.com/colors/brands/nascar-com). — https://brandsweets.com/colors/crimson
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #7387ab: 6 real palettes, including Telegram's brand system and Astro's brand system, as the lead colour. Seen in: Telegram (https://brandsweets.com/colors/brands/telegram-org), Astro (https://brandsweets.com/colors/brands/astro-build), Deep Water (https://brandsweets.com/palettes/dark#deep-water), Blueprint (https://brandsweets.com/palettes/technical#blueprint). — https://brandsweets.com/colors/deepskyblue
- **Denim** #1560bd [pool] — Designers have shipped Denim with #7387ab: 12 real palettes, including Dusk and Campus, as the lead colour. Seen in: Dusk (https://brandsweets.com/palettes/cool#dusk), Campus (https://brandsweets.com/palettes/friendly#campus), Open House (https://brandsweets.com/palettes/clean#open-house), Gopro (https://brandsweets.com/colors/brands/gopro-com). — https://brandsweets.com/colors/denim
- **Firebrick** #b22222 [pool] — Designers have shipped Firebrick with #7387ab: 4 real palettes, including Honda's brand system and Newsprint, as the supporting colour. Seen in: Honda (https://brandsweets.com/colors/brands/honda-com), Newsprint (https://brandsweets.com/palettes/editorial#newsprint), Wendy's (https://brandsweets.com/colors/brands/wendys-com), AT&T (https://brandsweets.com/colors/brands/att-com). — https://brandsweets.com/colors/firebrick

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.63:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #60769f (4.58:1); AA: background → #1f1f1f (4.54:1); AAA: text → #475776 (7.26:1)
- On black (#000000): 5.78:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #8697b6 (7.12:1)

## Brands using this color

- **Bloomberg** — accent #73859f (Δ 1.784) — https://brandsweets.com/colors/brands/bloomberg-com
- **Hermès** — secondary #73859f (Δ 1.784) — https://brandsweets.com/colors/brands/hermes-com
- **Nike** — accent #73859f (Δ 1.784) — https://brandsweets.com/colors/brands/nike-com
- **PlayStation® Official Site: Consoles, Games, Accessories & MoreSony Interactive Entertainment** — accent #73859f (Δ 1.784) — https://brandsweets.com/colors/brands/playstation-com

## Curated palettes containing it

- **Ledger Dark** (dark, luxury, technical) — #c9a227, #7c8aa5, #34d399, #0c1222, #e8edf5 — Gold on midnight is the private-banking cue; the mint accent keeps it from feeling old-money stuffy. — tool: https://brandsweets.com/palettes/new/c9a227-7c8aa5-34d399-0c1222-e8edf5 — collection: https://brandsweets.com/palettes/dark

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/7387ab-9ca5c4-df664e-211f2d-e9f0f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#7387ab" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.