# #738613

A color — vivid, dark, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#738613`
- RGB: rgb(115, 134, 19)
- HSL: hsl(70, 75%, 30%)
- OKLCH: oklch(0.585 0.132 119.5)
- Relative luminance: 0.2074
- Nearest named color: olivedrab (#6b8e23, Δ 2.262) — https://brandsweets.com/colors/olivedrab
- Moods: vivid, dark, luxury, bold
- Page: https://brandsweets.com/colors/738613

## Tints & shades

- Tints (toward white): #8ea518, #a8c41c, #bfdf20, #c8e43f, #d1e85e, #daed7e, #e3f19d, #ebf5b8, #f4f9d7, #fcfef6
- Shades (toward black): #677811, #607010, #54620e, #4d590d, #414c0b, #363e09, #2e3608, #222806, #1b1f04, #0f1203

## Harmonies

- Complementary: #261386
- Analogous: #866013, #398613
- Triadic: #137386, #861373
- Split-complementary: #133986, #601386
- Tetradic: #138660, #261386, #861339

## Colors that go with #738613

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #738613: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Asana (https://brandsweets.com/colors/brands/asana-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Zendesk (https://brandsweets.com/colors/brands/zendesk-com), Puma (https://brandsweets.com/colors/brands/puma-com). — https://brandsweets.com/colors/charcoal
- **Royal Blue** #4169e1 [harmony, pool: split] — Royal Blue is a split-complement of #738613: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Subaru (https://brandsweets.com/colors/brands/subaru-com), Coinbase (https://brandsweets.com/colors/brands/coinbase), Console Light (https://brandsweets.com/palettes/technical#console-light), Telehealth (https://brandsweets.com/palettes/modern#telehealth). — https://brandsweets.com/colors/royalblue
- **Copper** #b87333 [pool] — Designers have shipped Copper with #738613: 4 real palettes, including Wellness and Clean Beauty, as the supporting colour. Seen in: Wellness (https://brandsweets.com/palettes/warm#wellness), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen), Riverbed (https://brandsweets.com/palettes/muted#riverbed). — https://brandsweets.com/colors/copper
- **Denim** #1560bd [pool] — Designers have shipped Denim with #738613: 5 real palettes, including Intel's brand system and Jack Daniel's's brand system, as the supporting colour. Seen in: Intel (https://brandsweets.com/colors/brands/intel-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Netflix (https://brandsweets.com/colors/brands/netflix), Paramount+ (https://brandsweets.com/colors/brands/paramountplus-com). — https://brandsweets.com/colors/denim
- **Taupe** #483c32 [pool] — Taupe is paired with #738613 in 13 real palettes, including Acer's brand system and Mushroom, as that palette's text colour. Seen in: Acer (https://brandsweets.com/colors/brands/acer-com), Mushroom (https://brandsweets.com/palettes/neutral#mushroom), Subaru (https://brandsweets.com/colors/brands/subaru-com), Wellness (https://brandsweets.com/palettes/warm#wellness). — https://brandsweets.com/colors/taupe
- **Blue Violet** #8a2be2 [harmony: complementary] — Blue Violet sits directly opposite #738613 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/blueviolet
- **Blue** #0000ff [pool] — 3 real palettes, including Rolex's brand system and Instacart's brand system put Blue beside #738613, as the accent. Seen in: Rolex (https://brandsweets.com/colors/brands/rolex-com), Instacart (https://brandsweets.com/colors/brands/instacart-com), Kia (https://brandsweets.com/colors/brands/kia-com). — https://brandsweets.com/colors/blue
- **Champagne** #f7e7ce [pool] — 3 real palettes, including Forest Floor and Bramble put Champagne beside #738613, as that palette's text colour. Seen in: Forest Floor (https://brandsweets.com/palettes/dark#forest-floor), Bramble (https://brandsweets.com/palettes/muted#bramble), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke). — https://brandsweets.com/colors/champagne

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.08:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #6b7d12 (4.6:1); AA: background → #141414 (4.52:1); AAA: text → #505e0d (7.12:1)
- On black (#000000): 5.15:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #8aa117 (7.19:1)

## Fonts for this mood

- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/738613-b6bea2-4e7cdf-252d1f-f1efe9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#738613" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.