# #7383fc

A color — cool, vivid, light, technical, modern, clean. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#7383fc`
- RGB: rgb(115, 131, 252)
- HSL: hsl(233, 96%, 72%)
- OKLCH: oklch(0.656 0.179 274.7)
- Relative luminance: 0.2691
- Nearest named color: Orchid (#7a81ff, Δ 1.103) — https://brandsweets.com/colors/orchid-2
- Moods: cool, vivid, light, technical, modern, clean
- Page: https://brandsweets.com/colors/7383fc

## Tints & shades

- Tints (toward white): #8290fc, #8c99fd, #9ba6fd, #a5affd, #b4bdfd, #c3cafe, #cdd3fe, #dce0fe, #e6e9fe, #f5f6ff
- Shades (toward black): #5064fb, #2d45fb, #0f2bfa, #051ee1, #041abe, #03159b, #021078, #020c5a, #010737, #000314

## Harmonies

- Complementary: #fcec73
- Analogous: #73c8fc, #a873fc
- Triadic: #fc7383, #83fc73
- Split-complementary: #fca873, #c8fc73
- Tetradic: #fc73c8, #fcec73, #73fca8

## Colors that go with #7383fc

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Medium Sea Green** #3cb371 [harmony, pool: triadic] — Medium Sea Green completes a triad with #7383fc — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Unity (https://brandsweets.com/colors/brands/unity-com), Terminal (https://brandsweets.com/palettes/technical#terminal), Spotify (https://brandsweets.com/colors/brands/spotify), Olympics (https://brandsweets.com/colors/brands/olympics-com). — https://brandsweets.com/colors/mediumseagreen
- **Orange Red** #ff4500 [harmony, pool: triadic] — Orange Red completes a triad with #7383fc — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Google (https://brandsweets.com/colors/brands/google-com), Replit (https://brandsweets.com/colors/brands/replit), Heatwave (https://brandsweets.com/palettes/warm#heatwave), Figma (https://brandsweets.com/colors/brands/figma). — https://brandsweets.com/colors/orangered
- **Amber** #ffbf00 [pool] — Amber is paired with #7383fc in 7 real palettes, including Mastodon hosted on mastodon.social's brand system and Blueprint, as the accent. Seen in: Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Google (https://brandsweets.com/colors/brands/google-com), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 11 real palettes, including Qualcomm's brand system and Unity's brand system put Blue beside #7383fc, as the accent. Seen in: Qualcomm (https://brandsweets.com/colors/brands/qualcomm-com), Unity (https://brandsweets.com/colors/brands/unity-com), Readymag (https://brandsweets.com/colors/brands/readymag-com), Penpot (https://brandsweets.com/colors/brands/penpot-app). — https://brandsweets.com/colors/blue
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #7383fc: softer than #000 and cool enough to feel like part of the same palette. Seen in: Blizzard (https://brandsweets.com/colors/brands/blizzard-com), Disney (https://brandsweets.com/colors/brands/disney-com), Plaid (https://brandsweets.com/colors/brands/plaid-com). — https://brandsweets.com/colors/charcoal
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #7383fc: 9 real palettes, including Blueprint and Venmo's brand system, as the lead colour. Seen in: Blueprint (https://brandsweets.com/palettes/technical#blueprint), Venmo (https://brandsweets.com/colors/brands/venmo-com), Figma (https://brandsweets.com/colors/brands/figma), Patreon (https://brandsweets.com/colors/brands/patreon-com). — https://brandsweets.com/colors/deepskyblue
- **Denim** #1560bd [pool] — Designers have shipped Denim with #7383fc: 11 real palettes, including Coursera's brand system and Apple's brand system, as the accent. Seen in: Coursera (https://brandsweets.com/colors/brands/coursera-org), Apple (https://brandsweets.com/colors/brands/apple-com), Venmo (https://brandsweets.com/colors/brands/venmo-com), Fivetran blue (https://brandsweets.com/colors/brands/fivetran-com). — https://brandsweets.com/colors/denim
- **Midnight Blue** #191970 [pool] — 9 real palettes, including Discord's brand system and Blue Mono put Midnight Blue beside #7383fc, as the supporting colour. Seen in: Discord (https://brandsweets.com/colors/brands/discord), Blue Mono (https://brandsweets.com/palettes/cool#blue-mono), Penpot (https://brandsweets.com/colors/brands/penpot-app), Lavender Haze (https://brandsweets.com/palettes/playful#lavender-haze). — https://brandsweets.com/colors/midnightblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.29:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #5064fb (4.61:1); AA: background → #262626 (4.6:1); AAA: text → #1933fa (7.25:1)
- On black (#000000): 6.38:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #7d8cfc (7.03:1)

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern
- clean: https://brandsweets.com/fonts/mood/clean

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/7383fc-9c9cc4-df884e-241f2d-e9eef1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#7383fc" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.