# #737373

A color — neutral, minimal. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#737373`
- RGB: rgb(115, 115, 115)
- HSL: hsl(0, 0%, 45%)
- OKLCH: oklch(0.556 0 0)
- Relative luminance: 0.1714
- Nearest named color: Bank Vault (#757374, Δ 0.355) — https://brandsweets.com/colors/bank-vault
- Moods: neutral, minimal
- Page: https://brandsweets.com/colors/737373

## Tints & shades

- Tints (toward white): #808080, #8f8f8f, #9c9c9c, #a8a8a8, #b8b8b8, #c4c4c4, #d1d1d1, #dedede, #ededed, #fafafa
- Shades (toward black): #696969, #5e5e5e, #545454, #4a4a4a, #404040, #333333, #292929, #1f1f1f, #141414, #0a0a0a

## Harmonies

- Complementary: #737373
- Analogous: #737373, #737373
- Triadic: #737373, #737373
- Split-complementary: #737373, #737373
- Tetradic: #737373, #737373, #737373

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.74:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #595959 (7:1)
- On black (#000000): 4.43:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #757575 (4.56:1); AA: background → #fafafa (4.54:1); AAA: text → #969696 (7.1:1)

## Brands using this color

- **Notion** — gray #787774 (Δ 1.445) — https://brandsweets.com/colors/brands/notion

## Curated palettes containing it

- **Newsprint** (editorial, muted, warm) — #b91c1c, #78716c, #d97706, #f5f1ea, #1c1917 — Ink-black on warm paper with a single red — the broadsheet hierarchy that lets typography lead. — tool: https://brandsweets.com/palettes/new/b91c1c-78716c-d97706-f5f1ea-1c1917 — collection: https://brandsweets.com/palettes/editorial
- **Gallery** (editorial, minimal, light) — #171717, #737373, #c2410c, #ffffff — Near-monochrome with one burnt-orange highlight — an art director's default because it never competes with the work. — tool: https://brandsweets.com/palettes/new/171717-737373-c2410c-ffffff — collection: https://brandsweets.com/palettes/editorial
- **Ink & Paper** (minimal, editorial, clean) — #1b1b1b, #6e6e6e, #1e40af, #fcfbf7 — Two greys and one ink-blue link color: the palette of a well-set book page. — tool: https://brandsweets.com/palettes/new/1b1b1b-6e6e6e-1e40af-fcfbf7 — collection: https://brandsweets.com/palettes/minimal
- **Graphite** (technical, muted, dark, modern) — #a1a1aa, #71717a, #f59e0b, #18181b, #f4f4f5 — A greyscale system with a single amber — the accent does all the work, so allow one per screen. — tool: https://brandsweets.com/palettes/new/a1a1aa-71717a-f59e0b-18181b-f4f4f5 — collection: https://brandsweets.com/palettes/technical

## Fonts for this mood

- neutral: https://brandsweets.com/fonts/mood/neutral
- minimal: https://brandsweets.com/fonts/mood/minimal

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/737373-a2beb0-c859d4-1f2d2b-eaf1e9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#737373" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.