# #73647d

A color — cool, muted. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#73647d`
- RGB: rgb(115, 100, 125)
- HSL: hsl(276, 11%, 44%)
- OKLCH: oklch(0.526 0.043 311.8)
- Relative luminance: 0.1424
- Nearest named color: Chimaera (#74626d, Δ 2.433) — https://brandsweets.com/colors/chimaera
- Moods: cool, muted
- Page: https://brandsweets.com/colors/73647d

## Tints & shades

- Tints (toward white): #806f8b, #8f8099, #9b8ea4, #aa9fb2, #b7adbd, #c3bbc9, #d2ccd6, #dfdae1, #eeebef, #faf9fa
- Shades (toward black): #685b71, #5e5266, #53495b, #49404f, #3f3644, #342d39, #2a242d, #1f1b22, #151217, #0a090b

## Harmonies

- Complementary: #6e7d64
- Analogous: #66647d, #7d647a
- Triadic: #7d7364, #647d73
- Split-complementary: #7a7d64, #647d66
- Tetradic: #7d6664, #6e7d64, #647a7d

## Colors that go with #73647d

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #73647d: softer than #000 and cool enough to feel like part of the same palette. Seen in: Campus (https://brandsweets.com/palettes/friendly#campus), Harbour (https://brandsweets.com/palettes/cool#harbour), Bloomberg (https://brandsweets.com/colors/brands/bloomberg-com), Hermès (https://brandsweets.com/colors/brands/hermes-com). — https://brandsweets.com/colors/charcoal
- **Champagne** #f7e7ce [pool] — 6 real palettes, including BrandSweets's brand system and Coffee Bar put Champagne beside #73647d. Seen in: BrandSweets (https://brandsweets.com/colors/brands/brandsweets), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Forest Floor (https://brandsweets.com/palettes/dark#forest-floor). — https://brandsweets.com/colors/champagne
- **Copper** #b87333 [pool] — Designers have shipped Copper with #73647d: 6 real palettes, including Dusk and Riverbed, as the accent. Seen in: Dusk (https://brandsweets.com/palettes/cool#dusk), Riverbed (https://brandsweets.com/palettes/muted#riverbed), Desert Road (https://brandsweets.com/palettes/warm#desert-road), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen). — https://brandsweets.com/colors/copper
- **Crimson** #dc143c [pool] — Crimson is paired with #73647d in 6 real palettes, including Retro Pop and Marvel's brand system, as the lead colour. Seen in: Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), Marvel (https://brandsweets.com/colors/brands/marvel-com), Wendy's (https://brandsweets.com/colors/brands/wendys-com), Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #73647d: 5 real palettes, including Campus and HP's brand system, as the lead colour. Seen in: Campus (https://brandsweets.com/palettes/friendly#campus), HP (https://brandsweets.com/colors/brands/hp-com), The New York Times (https://brandsweets.com/colors/brands/nytimes-com), Discover (https://brandsweets.com/colors/brands/discover-com). — https://brandsweets.com/colors/denim
- **Goldenrod** #daa520 [pool] — Goldenrod shows up next to #73647d in 6 real palettes, including Open House and Mid-Century, as the accent. Seen in: Open House (https://brandsweets.com/palettes/clean#open-house), Mid-Century (https://brandsweets.com/palettes/warm#mid-century), Sapphire & Gold (https://brandsweets.com/palettes/luxury#sapphire-and-gold), Ledger Dark (https://brandsweets.com/palettes/dark#ledger-dark). — https://brandsweets.com/colors/goldenrod
- **Medium Sea Green** #3cb371 [pool] — Medium Sea Green is paired with #73647d in 4 real palettes, including Indigo SaaS and Fintech Trust, as the accent. Seen in: Indigo SaaS (https://brandsweets.com/palettes/modern#indigo-saas), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Undergrowth (https://brandsweets.com/palettes/dark#undergrowth), Console Light (https://brandsweets.com/palettes/technical#console-light). — https://brandsweets.com/colors/mediumseagreen
- **Dark Olive Green** #556b2f [harmony: complementary] — Dark Olive Green sits directly opposite #73647d on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/darkolivegreen

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.46:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #605469 (7.07:1)
- On black (#000000): 3.85:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #806f8b (4.56:1); AA: background → #ebebeb (4.58:1); AAA: text → #9e91a6 (7.05:1)

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/73647d-b99cc4-bfcb62-2d1f2d-eae9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#73647d" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.