# #73646d

A color — neutral, minimal. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#73646d`
- RGB: rgb(115, 100, 109)
- HSL: hsl(324, 7%, 42%)
- OKLCH: oklch(0.52 0.023 341.2)
- Relative luminance: 0.1386
- Nearest named color: Chimaera (#74626d, Δ 0.591) — https://brandsweets.com/colors/chimaera
- Moods: neutral, minimal
- Page: https://brandsweets.com/colors/73646d

## Tints & shades

- Tints (toward white): #83727c, #907f89, #9e8f98, #aa9da4, #b8adb4, #c6bec3, #d2cbcf, #e0dcde, #ece9eb, #fafafa
- Shades (toward black): #685a62, #5d5158, #554a50, #4a4046, #3f373b, #342d31, #292427, #211c1f, #161315, #0b090a

## Harmonies

- Complementary: #64736a
- Analogous: #716473, #736465
- Triadic: #6d7364, #646d73
- Split-complementary: #657364, #647371
- Tetradic: #737164, #64736a, #646573

## Colors that go with #73646d

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black that reads cleanly against #73646d without the hard edge of pure #000. Seen in: Campus (https://brandsweets.com/palettes/friendly#campus), Harbour (https://brandsweets.com/palettes/cool#harbour), Gusto (https://brandsweets.com/colors/brands/gusto-com), Bloomberg (https://brandsweets.com/colors/brands/bloomberg-com). — https://brandsweets.com/colors/charcoal
- **Champagne** #f7e7ce [pool] — 7 real palettes, including BrandSweets's brand system and Coffee Bar put Champagne beside #73646d. Seen in: BrandSweets (https://brandsweets.com/colors/brands/brandsweets), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Forest Floor (https://brandsweets.com/palettes/dark#forest-floor). — https://brandsweets.com/colors/champagne
- **Copper** #b87333 [pool] — Designers have shipped Copper with #73646d: 7 real palettes, including Riverbed and Clay & Linen, as the accent. Seen in: Riverbed (https://brandsweets.com/palettes/muted#riverbed), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen), Dusk (https://brandsweets.com/palettes/cool#dusk), Desert Road (https://brandsweets.com/palettes/warm#desert-road). — https://brandsweets.com/colors/copper
- **Goldenrod** #daa520 [pool] — Goldenrod shows up next to #73646d in 6 real palettes, including Mid-Century and Harvest, as the accent. Seen in: Mid-Century (https://brandsweets.com/palettes/warm#mid-century), Harvest (https://brandsweets.com/palettes/warm#harvest), Open House (https://brandsweets.com/palettes/clean#open-house), Sapphire & Gold (https://brandsweets.com/palettes/luxury#sapphire-and-gold). — https://brandsweets.com/colors/goldenrod
- **Medium Sea Green** #3cb371 [pool] — Medium Sea Green is paired with #73646d in 4 real palettes, including Indigo SaaS and Undergrowth, as the accent. Seen in: Indigo SaaS (https://brandsweets.com/palettes/modern#indigo-saas), Undergrowth (https://brandsweets.com/palettes/dark#undergrowth), Console Light (https://brandsweets.com/palettes/technical#console-light), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust). — https://brandsweets.com/colors/mediumseagreen
- **Midnight Blue** #191970 [pool] — 5 real palettes, including Lufthansa's brand system and Fintech Trust put Midnight Blue beside #73646d, as the lead colour. Seen in: Lufthansa (https://brandsweets.com/colors/brands/lufthansa-com), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Open House (https://brandsweets.com/palettes/clean#open-house), FIFA (https://brandsweets.com/colors/brands/fifa-com). — https://brandsweets.com/colors/midnightblue
- **Peru** #cd853f [pool] — 4 real palettes, including Coffee Bar and Woodsmoke put Peru beside #73646d, as the lead colour. Seen in: Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Mid-Century (https://brandsweets.com/palettes/warm#mid-century), Bakery (https://brandsweets.com/palettes/warm#bakery). — https://brandsweets.com/colors/peru
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #73646d in 5 real palettes, including Subaru's brand system and GitHub's brand system, as the supporting colour. Seen in: Subaru (https://brandsweets.com/colors/brands/subaru-com), GitHub (https://brandsweets.com/colors/brands/github), Slate Workspace (https://brandsweets.com/palettes/minimal#slate-workspace), Stripe (https://brandsweets.com/colors/brands/stripe). — https://brandsweets.com/colors/royalblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.57:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #62555d (7.05:1)
- On black (#000000): 3.77:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #83727c (4.66:1); AA: background → #e8e8e8 (4.54:1); AAA: text → #a0929a (7.07:1)

## Fonts for this mood

- neutral: https://brandsweets.com/fonts/mood/neutral
- minimal: https://brandsweets.com/fonts/mood/minimal

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/73646d-a2beb0-c859d4-1f2d2b-eaf1e9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#73646d" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.