# #73618f

A color — cool, muted. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#73618f`
- RGB: rgb(115, 97, 143)
- HSL: hsl(263, 19%, 47%)
- OKLCH: oklch(0.528 0.074 301.9)
- Relative luminance: 0.1418
- Nearest named color: Muted Purple (#805b87, Δ 2.647) — https://brandsweets.com/colors/muted-purple
- Moods: cool, muted
- Page: https://brandsweets.com/colors/73618f

## Tints & shades

- Tints (toward white): #7f6d9c, #8c7da6, #9a8cb1, #a79bbb, #b7adc7, #c4bcd2, #d2cbdc, #dfdbe6, #eceaf1, #faf9fb
- Shades (toward black): #695982, #5d4e73, #534667, #493e5b, #3f364f, #332b40, #292334, #201b27, #131118, #0a080c

## Harmonies

- Complementary: #7d8f61
- Analogous: #61668f, #89618f
- Triadic: #8f7361, #618f73
- Split-complementary: #8f8961, #668f61
- Tetradic: #8f6166, #7d8f61, #618f89

## Colors that go with #73618f

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #73618f: softer than #000 and cool enough to feel like part of the same palette. Seen in: Campus (https://brandsweets.com/palettes/friendly#campus), Harbour (https://brandsweets.com/palettes/cool#harbour), Plaid (https://brandsweets.com/colors/brands/plaid-com), Bloomberg (https://brandsweets.com/colors/brands/bloomberg-com). — https://brandsweets.com/colors/charcoal
- **Sea Green** #2e8b57 [harmony, pool: split] — Sea Green is a split-complement of #73618f: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Subaru (https://brandsweets.com/colors/brands/subaru-com), Next.js (https://brandsweets.com/colors/brands/nextjs-org), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Netflix (https://brandsweets.com/colors/brands/netflix). — https://brandsweets.com/colors/seagreen
- **Amber** #ffbf00 [pool] — Amber is paired with #73618f in 4 real palettes, including Warner Bros.'s brand system and Lemon Squeezy's brand system, as the accent. Seen in: Warner Bros. (https://brandsweets.com/colors/brands/warnerbros-com), Lemon Squeezy (https://brandsweets.com/colors/brands/lemonsqueezy-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Beach Hut (https://brandsweets.com/palettes/light#beach-hut). — https://brandsweets.com/colors/amber
- **Crimson** #dc143c [pool] — Crimson is paired with #73618f in 8 real palettes, including Marvel's brand system and Retro Pop, as the accent. Seen in: Marvel (https://brandsweets.com/colors/brands/marvel-com), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com), Netflix (https://brandsweets.com/colors/brands/netflix). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #73618f: 8 real palettes, including Campus and The New York Times's brand system, as the lead colour. Seen in: Campus (https://brandsweets.com/palettes/friendly#campus), The New York Times (https://brandsweets.com/colors/brands/nytimes-com), HP (https://brandsweets.com/colors/brands/hp-com), Discover (https://brandsweets.com/colors/brands/discover-com). — https://brandsweets.com/colors/denim
- **Firebrick** #b22222 [pool] — Designers have shipped Firebrick with #73618f: 5 real palettes, including Newsprint and Honda's brand system, as the lead colour. Seen in: Newsprint (https://brandsweets.com/palettes/editorial#newsprint), Honda (https://brandsweets.com/colors/brands/honda-com), Campbell's (https://brandsweets.com/colors/brands/campbells-com), Wendy's (https://brandsweets.com/colors/brands/wendys-com). — https://brandsweets.com/colors/firebrick
- **Goldenrod** #daa520 [pool] — Goldenrod shows up next to #73618f in 4 real palettes, including Open House and Sapphire & Gold, as the accent. Seen in: Open House (https://brandsweets.com/palettes/clean#open-house), Sapphire & Gold (https://brandsweets.com/palettes/luxury#sapphire-and-gold), Mid-Century (https://brandsweets.com/palettes/warm#mid-century), Ledger Dark (https://brandsweets.com/palettes/dark#ledger-dark). — https://brandsweets.com/colors/goldenrod
- **Medium Sea Green** #3cb371 [pool] — Medium Sea Green is paired with #73618f in 4 real palettes, including Fintech Trust and Indigo SaaS, as the accent. Seen in: Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Indigo SaaS (https://brandsweets.com/palettes/modern#indigo-saas), Console Light (https://brandsweets.com/palettes/technical#console-light), Undergrowth (https://brandsweets.com/palettes/dark#undergrowth). — https://brandsweets.com/colors/mediumseagreen

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.48:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #5f5176 (7.18:1)
- On black (#000000): 3.84:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #7f6d9c (4.57:1); AA: background → #ebebeb (4.59:1); AAA: text → #9f92b5 (7.25:1)

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/73618f-b09cc4-dfd04e-2b1f2d-e9eaf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#73618f" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.