# #734cc8

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#734cc8`
- RGB: rgb(115, 76, 200)
- HSL: hsl(259, 53%, 54%)
- OKLCH: oklch(0.525 0.184 293.6)
- Relative luminance: 0.1298
- Nearest named color: slateblue (#6a5acd, Δ 3.321) — https://brandsweets.com/colors/slateblue
- Moods: cool, modern
- Page: https://brandsweets.com/colors/734cc8

## Tints & shades

- Tints (toward white): #7f5bcd, #8e6fd3, #9a7ed7, #aa92dd, #b6a1e2, #c2b1e7, #d1c4ed, #ddd4f2, #ede8f8, #f9f7fd
- Shades (toward black): #653bbf, #5a35ac, #502f98, #462985, #3c2371, #311d5e, #27174a, #1d1137, #120b23, #080510

## Harmonies

- Complementary: #a0c84c
- Analogous: #4c62c8, #b14cc8
- Triadic: #c8734c, #4cc873
- Split-complementary: #c8b14c, #62c84c
- Tetradic: #c84c62, #a0c84c, #4cc8b1

## Colors that go with #734cc8

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #734cc8: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Starlink (https://brandsweets.com/colors/brands/starlink-com), UEFA (https://brandsweets.com/colors/brands/uefa-com). — https://brandsweets.com/colors/charcoal
- **Sea Green** #2e8b57 [harmony, pool: split] — Sea Green is a split-complement of #734cc8: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Next.js (https://brandsweets.com/colors/brands/nextjs-org), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Netflix (https://brandsweets.com/colors/brands/netflix), Paramount+ (https://brandsweets.com/colors/brands/paramountplus-com). — https://brandsweets.com/colors/seagreen
- **Amber** #ffbf00 [pool] — Amber is paired with #734cc8 in 4 real palettes, including Warner Bros.'s brand system and Mastodon hosted on mastodon.social's brand system, as the accent. Seen in: Warner Bros. (https://brandsweets.com/colors/brands/warnerbros-com), Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org), NBA (https://brandsweets.com/colors/brands/nba-com). — https://brandsweets.com/colors/amber
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #734cc8: 5 real palettes, including Coca-Cola's brand system and Mastodon hosted on mastodon.social's brand system, as the supporting colour. Seen in: Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com), Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social), Roblox (https://brandsweets.com/colors/brands/roblox-com), NBA (https://brandsweets.com/colors/brands/nba-com). — https://brandsweets.com/colors/cornflowerblue
- **Crimson** #dc143c [pool] — Crimson is paired with #734cc8 in 8 real palettes, including Gemstone and Marvel's brand system, as the accent. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone), Marvel (https://brandsweets.com/colors/brands/marvel-com), Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com), Netflix (https://brandsweets.com/colors/brands/netflix). — https://brandsweets.com/colors/crimson
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #734cc8: 4 real palettes, including HashiCorp's brand system and Apple's brand system, as the supporting colour. Seen in: HashiCorp (https://brandsweets.com/colors/brands/hashicorp-com), Apple (https://brandsweets.com/colors/brands/apple-com), Coursera (https://brandsweets.com/colors/brands/coursera-org), OnePlus (https://brandsweets.com/colors/brands/oneplus-com). — https://brandsweets.com/colors/dodgerblue
- **Light Sky Blue** #87cefa [pool] — Light Sky Blue is paired with #734cc8 in 4 real palettes, including Sentry's brand system and Calm's brand system, as the accent. Seen in: Sentry (https://brandsweets.com/colors/brands/sentry-io), Calm (https://brandsweets.com/colors/brands/calm-com), Telehealth (https://brandsweets.com/palettes/modern#telehealth), 1password (https://brandsweets.com/colors/brands/1password-com). — https://brandsweets.com/colors/lightskyblue
- **Medium Sea Green** #3cb371 [pool] — Medium Sea Green is paired with #734cc8 in 4 real palettes, including Indigo SaaS and Console Light, as the accent. Seen in: Indigo SaaS (https://brandsweets.com/palettes/modern#indigo-saas), Console Light (https://brandsweets.com/palettes/technical#console-light), Telehealth (https://brandsweets.com/palettes/modern#telehealth), Khan Academy (https://brandsweets.com/colors/brands/khanacademy-org). — https://brandsweets.com/colors/mediumseagreen

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.84:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #653bbf (7.16:1)
- On black (#000000): 3.6:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #8563cf (4.68:1); AA: background → #e3e3e3 (4.55:1); AAA: text → #a48adb (7.24:1)

## Brands using this color

- **GitLab** — secondary #6e49cb (Δ 1.256) — https://brandsweets.com/colors/brands/gitlab

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/734cc8-ad9cc4-dfc74e-2a1f2d-e9ebf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#734cc8" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.