# #7348f4

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#7348f4`
- RGB: rgb(115, 72, 244)
- HSL: hsl(255, 89%, 62%)
- OKLCH: oklch(0.555 0.24 287.2)
- Relative luminance: 0.1481
- Nearest named color: Candy Grape Fizz (#7755ee, Δ 2.742) — https://brandsweets.com/colors/candy-grape-fizz
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/7348f4

## Tints & shades

- Tints (toward white): #825bf5, #8d6af6, #9c7df7, #a78bf8, #b59ff9, #c4b2fb, #cfc0fb, #ded4fc, #e9e2fd, #f8f5fe
- Shades (toward black): #5d2bf3, #470ef1, #400dd9, #370bbc, #2f099f, #260882, #1e0665, #17044d, #0e0330, #060113

## Harmonies

- Complementary: #c9f448
- Analogous: #4873f4, #c948f4
- Triadic: #f47348, #48f473
- Split-complementary: #f4c948, #73f448
- Tetradic: #f44873, #c9f448, #48f4c9

## Colors that go with #7348f4

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #7348f4: softer than #000 and cool enough to feel like part of the same palette. Seen in: Docker (https://brandsweets.com/colors/brands/docker-com), Zoom (https://brandsweets.com/colors/brands/zoom-us), Campus (https://brandsweets.com/palettes/friendly#campus), UEFA (https://brandsweets.com/colors/brands/uefa-com). — https://brandsweets.com/colors/charcoal
- **Blue** #0000ff [pool] — 6 real palettes, including Signal's brand system and Dropbox's brand system put Blue beside #7348f4, as the supporting colour. Seen in: Signal (https://brandsweets.com/colors/brands/signal-org), Dropbox (https://brandsweets.com/colors/brands/dropbox-com), Headspace (https://brandsweets.com/colors/brands/headspace-com), MongoDB (https://brandsweets.com/colors/brands/mongodb-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #7348f4: 4 real palettes, including Nivea's brand system and Behance's brand system, as the lead colour. Seen in: Nivea (https://brandsweets.com/colors/brands/nivea-com), Behance (https://brandsweets.com/colors/brands/behance-net), Nokia (https://brandsweets.com/colors/brands/nokia-com), NHL (https://brandsweets.com/colors/brands/nhl-com). — https://brandsweets.com/colors/cobalt
- **Crimson** #dc143c [pool] — Crimson is paired with #7348f4 in 7 real palettes, including Gemstone and Toyota's brand system, as the accent. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone), Toyota (https://brandsweets.com/colors/brands/toyota-com), Behance (https://brandsweets.com/colors/brands/behance-net), Chase (https://brandsweets.com/colors/brands/chase-com). — https://brandsweets.com/colors/crimson
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #7348f4: 4 real palettes, including Calm's brand system and Render's brand system, as the lead colour. Seen in: Calm (https://brandsweets.com/colors/brands/calm-com), Render (https://brandsweets.com/colors/brands/render-com), Kraken (https://brandsweets.com/colors/brands/kraken-com), Elastic (https://brandsweets.com/colors/brands/elastic-co). — https://brandsweets.com/colors/deepskyblue
- **Denim** #1560bd [pool] — Designers have shipped Denim with #7348f4: 4 real palettes, including Linkedin's brand system and Fivetran blue's brand system, as the lead colour. Seen in: Linkedin (https://brandsweets.com/colors/brands/linkedin-com), Fivetran blue (https://brandsweets.com/colors/brands/fivetran-com), Chase (https://brandsweets.com/colors/brands/chase-com), Square (https://brandsweets.com/colors/brands/squareup-com). — https://brandsweets.com/colors/denim
- **Light Sky Blue** #87cefa [pool] — Light Sky Blue is paired with #7348f4 in 4 real palettes, including Calm's brand system and Sentry's brand system, as the supporting colour. Seen in: Calm (https://brandsweets.com/colors/brands/calm-com), Sentry (https://brandsweets.com/colors/brands/sentry-io), Telehealth (https://brandsweets.com/palettes/modern#telehealth), 1password (https://brandsweets.com/colors/brands/1password-com). — https://brandsweets.com/colors/lightskyblue
- **Olive Green** #808000 [harmony: complementary] — Olive Green sits directly opposite #7348f4 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/olive

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.3:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #5926f2 (7.04:1)
- On black (#000000): 3.96:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #7e56f5 (4.54:1); AA: background → #ededed (4.53:1); AAA: text → #9f82f8 (7.02:1)

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/7348f4-ab9cc4-dfbd4e-291f2d-e9ebf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#7348f4" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.