# #734087

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#734087`
- RGB: rgb(115, 64, 135)
- HSL: hsl(283, 36%, 39%)
- OKLCH: oklch(0.464 0.123 315.7)
- Relative luminance: 0.0906
- Nearest named color: Grapes of Italy (#714a8b, Δ 2.407) — https://brandsweets.com/colors/grapes-of-italy
- Moods: cool, modern
- Page: https://brandsweets.com/colors/734087

## Tints & shades

- Tints (toward white): #85499c, #9655af, #a26ab9, #af7fc3, #bc93cc, #c7a5d5, #d4bade, #e1cee8, #eee3f2, #fbf8fc
- Shades (toward black): #6a3b7d, #5e346f, #552f65, #4a2957, #41244c, #351d3e, #2c1834, #201226, #180d1c, #0c070e

## Harmonies

- Complementary: #548740
- Analogous: #4f4087, #874078
- Triadic: #877340, #408773
- Split-complementary: #788740, #40874f
- Tetradic: #874f40, #548740, #407887

## Colors that go with #734087

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Denim** #1560bd [pool] — Designers have shipped Denim with #734087: 5 real palettes, including Hinge's brand system and Slack's brand system, as the accent. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), Slack (https://brandsweets.com/colors/brands/slack-com), HP (https://brandsweets.com/colors/brands/hp-com), Linkedin (https://brandsweets.com/colors/brands/linkedin-com). — https://brandsweets.com/colors/denim
- **Midnight Blue** #191970 [pool] — 4 real palettes, including Lufthansa's brand system and Kraken's brand system put Midnight Blue beside #734087, as the lead colour. Seen in: Lufthansa (https://brandsweets.com/colors/brands/lufthansa-com), Kraken (https://brandsweets.com/colors/brands/kraken-com), First Snow (https://brandsweets.com/palettes/cool#first-snow), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust). — https://brandsweets.com/colors/midnightblue
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #734087 in 4 real palettes, including Wayfair's brand system and Stripe's brand system, as the supporting colour. Seen in: Wayfair (https://brandsweets.com/colors/brands/wayfair-com), Stripe (https://brandsweets.com/colors/brands/stripe), Console Light (https://brandsweets.com/palettes/technical#console-light), GitHub (https://brandsweets.com/colors/brands/github). — https://brandsweets.com/colors/royalblue
- **Taupe** #483c32 [pool] — Taupe is paired with #734087 in 5 real palettes, including Superhuman's brand system and Datadog's brand system, as the lead colour. Seen in: Superhuman (https://brandsweets.com/colors/brands/superhuman-com), Datadog (https://brandsweets.com/colors/brands/datadoghq-com), Dusk (https://brandsweets.com/palettes/cool#dusk), Blush (https://brandsweets.com/palettes/light#blush). — https://brandsweets.com/colors/taupe
- **Sea Green** #2e8b57 [harmony: complementary] — Sea Green sits directly opposite #734087 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/seagreen
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #734087: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), Harbour (https://brandsweets.com/palettes/cool#harbour). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [pool] — Crimson is paired with #734087 in 3 real palettes, including Wells Fargo's brand system and Lenovo's brand system, as the lead colour. Seen in: Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com), Lenovo (https://brandsweets.com/colors/brands/lenovo-com), Walgreens (https://brandsweets.com/colors/brands/walgreens-com). — https://brandsweets.com/colors/crimson
- **Teal** #008080 [harmony: split] — Teal is a split-complement of #734087: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/teal

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 7.47:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.81:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #9a5cb2 (4.55:1); AA: background → #c9c9c9 (4.51:1); AAA: text → #b486c6 (7.17:1); AAA: background → #fafafa (7.15:1)

## Curated palettes containing it

- **Dusk Gradient** (sunset, dark, warm, bold) — #ff7b54, #ffb26b, #7c3e8a, #1b1230, #ffefe0 — Orange and peach on indigo-black with a violet — the last five minutes of a sunset, as a dark mode. — tool: https://brandsweets.com/palettes/new/ff7b54-ffb26b-7c3e8a-1b1230-ffefe0 — collection: https://brandsweets.com/palettes/sunset

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/734087-bb9fc1-b2cb62-2d1f2b-ebe9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#734087" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.