# #733fee A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference). ## Values - Hex: `#733fee` - RGB: rgb(115, 63, 238) - HSL: hsl(258, 84%, 59%) - OKLCH: oklch(0.539 0.243 289.1) - Relative luminance: 0.1337 - Nearest named color: Hokkaido Lavender (#7736d9, Δ 3.721) — https://brandsweets.com/colors/hokkaido-lavender - Moods: cool, vivid, technical, modern - Page: https://brandsweets.com/colors/733fee ## Tints & shades - Tints (toward white): #8151f0, #8f64f2, #9c77f3, #aa8af5, #b79cf6, #c2abf8, #cfbdf9, #ddd0fb, #ebe3fd, #f8f6fe - Shades (toward black): #6227ec, #5114e1, #4912ca, #3f0fae, #360d96, #2c0b7a, #240963, #190646, #11042f, #070213 ## Harmonies - Complementary: #baee3f - Analogous: #3f62ee, #cb3fee - Triadic: #ee733f, #3fee73 - Split-complementary: #eecb3f, #62ee3f - Tetradic: #ee3f62, #baee3f, #3feecb ## Colors that go with #733fee Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first: - **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #733fee: softer than #000 and cool enough to feel like part of the same palette. Seen in: Docker (https://brandsweets.com/colors/brands/docker-com), Campus (https://brandsweets.com/palettes/friendly#campus), Zoom (https://brandsweets.com/colors/brands/zoom-us), UEFA (https://brandsweets.com/colors/brands/uefa-com). — https://brandsweets.com/colors/charcoal - **Royal Blue** #4169e1 [harmony, pool: analogous] — Royal Blue is #733fee's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Yahoo (https://brandsweets.com/colors/brands/yahoo-com), IBM (https://brandsweets.com/colors/brands/ibm-com), Nokia (https://brandsweets.com/colors/brands/nokia-com), Walmart (https://brandsweets.com/colors/brands/walmart-com). — https://brandsweets.com/colors/royalblue - **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #733fee: 4 real palettes, including Nivea's brand system and NHL's brand system, as the lead colour. Seen in: Nivea (https://brandsweets.com/colors/brands/nivea-com), NHL (https://brandsweets.com/colors/brands/nhl-com), Nokia (https://brandsweets.com/colors/brands/nokia-com), Behance (https://brandsweets.com/colors/brands/behance-net). — https://brandsweets.com/colors/cobalt - **Crimson** #dc143c [pool] — Crimson is paired with #733fee in 5 real palettes, including Gemstone and Toyota's brand system, as the accent. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone), Toyota (https://brandsweets.com/colors/brands/toyota-com), Chase (https://brandsweets.com/colors/brands/chase-com), Coinbase (https://brandsweets.com/colors/brands/coinbase). — https://brandsweets.com/colors/crimson - **Light Sky Blue** #87cefa [pool] — Light Sky Blue is paired with #733fee in 4 real palettes, including Calm's brand system and Sentry's brand system, as the supporting colour. Seen in: Calm (https://brandsweets.com/colors/brands/calm-com), Sentry (https://brandsweets.com/colors/brands/sentry-io), Telehealth (https://brandsweets.com/palettes/modern#telehealth), 1password (https://brandsweets.com/colors/brands/1password-com). — https://brandsweets.com/colors/lightskyblue - **Midnight Blue** #191970 [pool] — 5 real palettes, including Lavender Haze and Discord's brand system put Midnight Blue beside #733fee, as that palette's text colour. Seen in: Lavender Haze (https://brandsweets.com/palettes/playful#lavender-haze), Discord (https://brandsweets.com/colors/brands/discord), Kraken (https://brandsweets.com/colors/brands/kraken-com), Telehealth (https://brandsweets.com/palettes/modern#telehealth). — https://brandsweets.com/colors/midnightblue - **Taupe** #483c32 [pool] — Taupe is paired with #733fee in 4 real palettes, including Obsidian's brand system and Superhuman's brand system, as that palette's text colour. Seen in: Obsidian (https://brandsweets.com/colors/brands/obsidian-md), Superhuman (https://brandsweets.com/colors/brands/superhuman-com), Rotten Tomatoes (https://brandsweets.com/colors/brands/rottentomatoes-com), Headspace (https://brandsweets.com/colors/brands/headspace-com). — https://brandsweets.com/colors/taupe - **Olive Green** #808000 [harmony: complementary] — Olive Green sits directly opposite #733fee on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/olive ## Contrast (WCAG 2.x, as text) - On white (#ffffff): 5.71:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #5f22ec (7.18:1) - On black (#000000): 3.67:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #8456f0 (4.57:1); AA: background → #e6e6e6 (4.58:1); AAA: text → #a685f4 (7.28:1) ## Brands using this color - **Fly.io** — primary #7c3aed (Δ 1.722) — https://brandsweets.com/colors/brands/fly-io - **Fly.io** — secondary #7c3aed (Δ 1.722) — https://brandsweets.com/colors/brands/fly-io ## Curated palettes containing it - **Circuit** (technical, vivid, bold) — #7c3aed, #0a0a0a, #06b6d4, #ffffff — Violet plus cyan is the current AI-product signal — pair it with pure black type to keep it from going candy. — tool: https://brandsweets.com/palettes/new/7c3aed-0a0a0a-06b6d4-ffffff — collection: https://brandsweets.com/palettes/technical ## Fonts for this mood - technical: https://brandsweets.com/fonts/mood/technical - modern: https://brandsweets.com/fonts/mood/modern ## Palette tool Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/733fee-ad9cc4-dfc44e-291f2d-e9ebf1?lock=0&style=vibrant (Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.) ## Connect an agent Point any MCP client at the BrandSweets colors endpoint for the same engine: - Endpoint: https://mcp.brandsweets.com/colors/mcp - Tools: `analyze_color` (e.g. `analyze_color({ color: "#733fee" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.