# #733b91

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#733b91`
- RGB: rgb(115, 59, 145)
- HSL: hsl(279, 42%, 40%)
- OKLCH: oklch(0.462 0.143 312.2)
- Relative luminance: 0.0882
- Nearest named color: Lords of the Night (#664488, Δ 3.478) — https://brandsweets.com/colors/lords-of-the-night
- Moods: cool, modern
- Page: https://brandsweets.com/colors/733b91

## Tints & shades

- Tints (toward white): #8444a7, #9451b8, #9f63bf, #ad79c8, #ba8fd1, #c7a4da, #d5bae3, #e0ccea, #ede2f3, #fbf8fc
- Shades (toward black): #673582, #5f3177, #532b69, #4b265e, #3f2150, #341b41, #2b1636, #201028, #170c1d, #0b060e

## Harmonies

- Complementary: #59913b
- Analogous: #483b91, #913b84
- Triadic: #91733b, #3b9173
- Split-complementary: #84913b, #3b9148
- Tetradic: #91483b, #59913b, #3b8491

## Colors that go with #733b91

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Crimson** #dc143c [pool] — Crimson is paired with #733b91 in 4 real palettes, including Wells Fargo's brand system and Lenovo's brand system, as the lead colour. Seen in: Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com), Lenovo (https://brandsweets.com/colors/brands/lenovo-com), Gemstone (https://brandsweets.com/palettes/vivid#gemstone), Walgreens (https://brandsweets.com/colors/brands/walgreens-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #733b91: 5 real palettes, including Slack's brand system and Hinge's brand system, as the lead colour. Seen in: Slack (https://brandsweets.com/colors/brands/slack-com), Hinge (https://brandsweets.com/colors/brands/hinge-co), Linkedin (https://brandsweets.com/colors/brands/linkedin-com), Peacock (https://brandsweets.com/palettes/vivid#peacock). — https://brandsweets.com/colors/denim
- **Sea Green** #2e8b57 [harmony: complementary] — Sea Green sits directly opposite #733b91 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/seagreen
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #733b91: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), Harbour (https://brandsweets.com/palettes/cool#harbour). — https://brandsweets.com/colors/charcoal
- **Taupe** #483c32 [pool] — Taupe is paired with #733b91 in 3 real palettes, including Datadog's brand system and Superhuman's brand system, as that palette's text colour. Seen in: Datadog (https://brandsweets.com/colors/brands/datadoghq-com), Superhuman (https://brandsweets.com/colors/brands/superhuman-com), Dusk (https://brandsweets.com/palettes/cool#dusk). — https://brandsweets.com/colors/taupe
- **Tomato** #ff6347 [pool] — 3 real palettes, including GitLab's brand system and Golden Hour put Tomato beside #733b91, as the lead colour. Seen in: GitLab (https://brandsweets.com/colors/brands/gitlab), Golden Hour (https://brandsweets.com/palettes/warm#golden-hour), FedEx (https://brandsweets.com/colors/brands/fedex-com). — https://brandsweets.com/colors/tomato
- **Teal** #008080 [harmony, pool: triadic] — Teal completes a triad with #733b91 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone). — https://brandsweets.com/colors/teal
- **Olive Green** #808000 [harmony: split] — Olive Green is a split-complement of #733b91: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/olive

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 7.6:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.76:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #9b5cbc (4.65:1); AA: background → #c9c9c9 (4.59:1); AAA: text → #b384cd (7.1:1); AAA: background → #f7f7f7 (7.09:1)

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/733b91-b99fc1-b9cb62-2d1f2c-ebe9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#733b91" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.