# #733a69

A color — warm, muted, editorial, elegant. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#733a69`
- RGB: rgb(115, 58, 105)
- HSL: hsl(311, 33%, 34%)
- OKLCH: oklch(0.438 0.102 334.1)
- Relative luminance: 0.0769
- Nearest named color: Eminence (#6e3974, Δ 2.218) — https://brandsweets.com/colors/eminence
- Moods: warm, muted, editorial, elegant
- Page: https://brandsweets.com/colors/733a69

## Tints & shades

- Tints (toward white): #88447b, #9f5091, #af60a0, #bb77ae, #c58cba, #cfa0c7, #dbb8d5, #e5cce1, #f1e4ef, #fcf8fb
- Shades (toward black): #693560, #5f3056, #552b4d, #4b2644, #40203b, #361b31, #2c1628, #22111f, #180c16, #0e070c

## Harmonies

- Complementary: #3a7345
- Analogous: #613a73, #733a4c
- Triadic: #69733a, #3a6973
- Split-complementary: #4c733a, #3a7361
- Tetradic: #73613a, #3a7345, #3a4c73

## Colors that go with #733a69

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Sea Green** #2e8b57 [harmony, pool: complementary] — Sea Green sits directly opposite #733a69 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Subaru (https://brandsweets.com/colors/brands/subaru-com). — https://brandsweets.com/colors/seagreen
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #733a69: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), Tumblr (https://brandsweets.com/colors/brands/tumblr-com), Harbour (https://brandsweets.com/palettes/cool#harbour). — https://brandsweets.com/colors/charcoal
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #733a69 in 5 real palettes, including Console Light and Wayfair's brand system, as the lead colour. Seen in: Console Light (https://brandsweets.com/palettes/technical#console-light), Wayfair (https://brandsweets.com/colors/brands/wayfair-com), GitHub (https://brandsweets.com/colors/brands/github), Stripe (https://brandsweets.com/colors/brands/stripe). — https://brandsweets.com/colors/royalblue
- **Taupe** #483c32 [pool] — Taupe is paired with #733a69 in 10 real palettes, including Blush and Darkroom, as that palette's text colour. Seen in: Blush (https://brandsweets.com/palettes/light#blush), Darkroom (https://brandsweets.com/palettes/muted#darkroom), Sepia Mono (https://brandsweets.com/palettes/warm#sepia-mono), Dusk (https://brandsweets.com/palettes/cool#dusk). — https://brandsweets.com/colors/taupe
- **Dark Olive Green** #556b2f [harmony, pool: split] — Dark Olive Green is a split-complement of #733a69: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Cider (https://brandsweets.com/palettes/warm#cider). — https://brandsweets.com/colors/darkolivegreen
- **Denim** #1560bd [pool] — Designers have shipped Denim with #733a69: 3 real palettes, including Hinge's brand system and HP's brand system, as the accent. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), HP (https://brandsweets.com/colors/brands/hp-com), Slack (https://brandsweets.com/colors/brands/slack-com). — https://brandsweets.com/colors/denim
- **Teal** #008080 [harmony: split] — Teal is a split-complement of #733a69: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/teal
- **Blush Pink** #e8b4b8 [pool] — Two real palettes: Blush and Nursery put Blush Pink beside #733a69, as the supporting colour. Seen in: Blush (https://brandsweets.com/palettes/light#blush), Nursery (https://brandsweets.com/palettes/light#nursery). — https://brandsweets.com/colors/blush-pink

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 8.27:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.54:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #ab599c (4.64:1); AA: background → #c2c2c2 (4.64:1); AAA: text → #c082b4 (7.09:1); AAA: background → #ededed (7.07:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- editorial: https://brandsweets.com/fonts/mood/editorial
- elegant: https://brandsweets.com/fonts/mood/elegant

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/733a69-c19fb7-82cb62-2d1f25-efe9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#733a69" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.