# #73305f

A color — warm. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#73305f`
- RGB: rgb(115, 48, 95)
- HSL: hsl(318, 41%, 32%)
- OKLCH: oklch(0.418 0.112 340.5)
- Relative luminance: 0.0658
- Nearest named color: Grape (#6c3461, Δ 1.551) — https://brandsweets.com/colors/grape
- Moods: warm
- Page: https://brandsweets.com/colors/73305f

## Tints & shades

- Tints (toward white): #8c3b74, #a24486, #b75299, #c068a5, #ca81b4, #d59ac3, #deb0d0, #e8c9df, #f1dfec, #fcf8fb
- Shades (toward black): #682c56, #5d274d, #562447, #4c203e, #411b35, #36172d, #2b1224, #240f1e, #190b15, #0e060c

## Harmonies

- Complementary: #307344
- Analogous: #663073, #73303e
- Triadic: #5f7330, #305f73
- Split-complementary: #3e7330, #307366
- Tetradic: #736630, #307344, #303e73

## Colors that go with #73305f

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Taupe** #483c32 [pool] — Taupe is paired with #73305f in 6 real palettes, including Blush and Darkroom, as that palette's text colour. Seen in: Blush (https://brandsweets.com/palettes/light#blush), Darkroom (https://brandsweets.com/palettes/muted#darkroom), Bookshop (https://brandsweets.com/palettes/editorial#bookshop), Sepia Mono (https://brandsweets.com/palettes/warm#sepia-mono). — https://brandsweets.com/colors/taupe
- **Sea Green** #2e8b57 [harmony: complementary] — Sea Green sits directly opposite #73305f on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/seagreen
- **Teal** #008080 [harmony, pool: split] — Teal is a split-complement of #73305f: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Saffron (https://brandsweets.com/palettes/warm#saffron). — https://brandsweets.com/colors/teal
- **Dark Olive Green** #556b2f [harmony, pool: split] — Dark Olive Green is a split-complement of #73305f: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Cider (https://brandsweets.com/palettes/warm#cider). — https://brandsweets.com/colors/darkolivegreen
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #73305f: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), Tumblr (https://brandsweets.com/colors/brands/tumblr-com). — https://brandsweets.com/colors/charcoal
- **Denim** #1560bd [pool] — Designers have shipped Denim with #73305f: 3 real palettes, including Hinge's brand system and Slack's brand system, as the accent. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), Slack (https://brandsweets.com/colors/brands/slack-com), HP (https://brandsweets.com/colors/brands/hp-com). — https://brandsweets.com/colors/denim
- **Blush Pink** #e8b4b8 [pool] — Two real palettes: Blush and Nursery put Blush Pink beside #73305f, as the supporting colour. Seen in: Blush (https://brandsweets.com/palettes/light#blush), Nursery (https://brandsweets.com/palettes/light#nursery). — https://brandsweets.com/colors/blush-pink
- **Champagne** #f7e7ce [pool] — Two real palettes: Bramble and Darkroom put Champagne beside #73305f, as the text colour against it. Seen in: Bramble (https://brandsweets.com/palettes/muted#bramble), Darkroom (https://brandsweets.com/palettes/muted#darkroom). — https://brandsweets.com/colors/champagne

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 9.06:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.32:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #b54f97 (4.53:1); AA: background → #b8b8b8 (4.57:1); AAA: text → #c97eb2 (7.11:1); AAA: background → #e3e3e3 (7.06:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/73305f-c19fb3-75cb62-2d1f23-f0e9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#73305f" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.