# #73287b

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#73287b`
- RGB: rgb(115, 40, 123)
- HSL: hsl(294, 51%, 32%)
- OKLCH: oklch(0.423 0.149 323.7)
- Relative luminance: 0.0659
- Nearest named color: Galactic Grapevine (#6b327b, Δ 2.362) — https://brandsweets.com/colors/galactic-grapevine
- Moods: cool, modern
- Page: https://brandsweets.com/colors/73287b

## Tints & shades

- Tints (toward white): #8c3196, #a238ad, #b746c3, #c05dcb, #ca78d3, #d593dc, #deaae4, #e8c5ec, #f1dcf4, #fcf7fd
- Shades (toward black): #682470, #5d2064, #561e5c, #4b1a51, #411645, #36133a, #2b0f2e, #240c27, #19091b, #0e050f

## Harmonies

- Complementary: #307b28
- Analogous: #49287b, #7b285a
- Triadic: #7b7328, #287b73
- Split-complementary: #5a7b28, #287b49
- Tetradic: #7b4928, #307b28, #285a7b

## Colors that go with #73287b

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Sea Green** #2e8b57 [harmony: complementary] — Sea Green sits directly opposite #73287b on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/seagreen
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #73287b: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/charcoal
- **Teal** #008080 [harmony: split] — Teal is a split-complement of #73287b: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/teal
- **Olive Green** #808000 [harmony: split] — Olive Green is a split-complement of #73287b: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/olive
- **Crimson** #dc143c [pool] — Crimson is paired with #73287b in two real palettes: Lenovo's brand system and Wells Fargo's brand system, as the supporting colour. Seen in: Lenovo (https://brandsweets.com/colors/brands/lenovo-com), Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #73287b: two real palettes: Hinge's brand system and Slack's brand system, as the accent. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), Slack (https://brandsweets.com/colors/brands/slack-com). — https://brandsweets.com/colors/denim
- **Sandy Brown** #f4a460 [pool] — Sandy Brown is paired with #73287b in two real palettes: Dusk Gradient and Golden Hour, as the supporting colour. Seen in: Dusk Gradient (https://brandsweets.com/palettes/dark#dusk-gradient), Golden Hour (https://brandsweets.com/palettes/warm#golden-hour). — https://brandsweets.com/colors/sandybrown
- **Taupe** #483c32 [pool] — Taupe is paired with #73287b in two real palettes: Datadog's brand system and Superhuman's brand system, as that palette's text colour. Seen in: Datadog (https://brandsweets.com/colors/brands/datadoghq-com), Superhuman (https://brandsweets.com/colors/brands/superhuman-com). — https://brandsweets.com/colors/taupe

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 9.06:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.32:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #b542c2 (4.52:1); AA: background → #b8b8b8 (4.57:1); AAA: text → #ca78d3 (7.14:1); AAA: background → #e3e3e3 (7.06:1)

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/73287b-c19fc0-9fcb62-2d1f29-ede9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#73287b" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.