# #731d07

A color — warm, vivid, dark, playful, bold, luxury. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#731d07`
- RGB: rgb(115, 29, 7)
- HSL: hsl(12, 89%, 24%)
- OKLCH: oklch(0.371 0.123 34.5)
- Relative luminance: 0.0454
- Nearest named color: Blackened Sun (#77150e, Δ 1.535) — https://brandsweets.com/colors/blackened-sun
- Moods: warm, vivid, dark, playful, bold, luxury
- Page: https://brandsweets.com/colors/731d07

## Tints & shades

- Tints (toward white): #952509, #bc2e0b, #de370d, #f24b21, #f46643, #f68265, #f8a18b, #fabdad, #fcdcd4, #fef7f5
- Shades (toward black): #6a1a06, #601806, #571505, #4d1304, #431104, #3a0e03, #300c03, #270a02, #1d0702, #130501

## Harmonies

- Complementary: #075e74
- Analogous: #740727, #745307
- Triadic: #07741d, #1d0774
- Split-complementary: #077453, #072774
- Tetradic: #277407, #075e74, #530774

## Colors that go with #731d07

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Teal** #008080 [harmony, pool: complementary] — Teal sits directly opposite #731d07 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Saffron (https://brandsweets.com/palettes/warm#saffron). — https://brandsweets.com/colors/teal
- **Crimson** #dc143c [pool] — Crimson is paired with #731d07 in 5 real palettes, including M&M's's brand system and Burger King's brand system, as the supporting colour. Seen in: M&M's (https://brandsweets.com/colors/brands/mms-com), Burger King (https://brandsweets.com/colors/brands/bk-com), State Farm (https://brandsweets.com/colors/brands/statefarm-com), Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com). — https://brandsweets.com/colors/crimson
- **Taupe** #483c32 [pool] — Taupe is paired with #731d07 in 7 real palettes, including Bookshop and Cider, as that palette's text colour. Seen in: Bookshop (https://brandsweets.com/palettes/editorial#bookshop), Cider (https://brandsweets.com/palettes/warm#cider), Trader Joe's (https://brandsweets.com/colors/brands/traderjoes-com), Darkroom (https://brandsweets.com/palettes/muted#darkroom). — https://brandsweets.com/colors/taupe
- **Copper** #b87333 [pool] — Designers have shipped Copper with #731d07: 3 real palettes, including Bramble and Chipotle's brand system, as the supporting colour. Seen in: Bramble (https://brandsweets.com/palettes/muted#bramble), Chipotle (https://brandsweets.com/colors/brands/chipotle-com), Bakery (https://brandsweets.com/palettes/warm#bakery). — https://brandsweets.com/colors/copper
- **Denim** #1560bd [pool] — Designers have shipped Denim with #731d07: 3 real palettes, including Heinz's brand system and State Farm's brand system, as the accent. Seen in: Heinz (https://brandsweets.com/colors/brands/heinz-com), State Farm (https://brandsweets.com/colors/brands/statefarm-com), Box (https://brandsweets.com/colors/brands/box-com). — https://brandsweets.com/colors/denim
- **Sage Green** #9caf88 [pool] — Designers have shipped Sage Green with #731d07: 3 real palettes, including Darkroom and Resort, as the supporting colour. Seen in: Darkroom (https://brandsweets.com/palettes/muted#darkroom), Resort (https://brandsweets.com/palettes/light#resort), Stone (https://brandsweets.com/palettes/neutral#stone). — https://brandsweets.com/colors/sage-green
- **Steel Blue** #4682b4 [harmony: split] — Steel Blue is a split-complement of #731d07: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/steelblue
- **Cream** #fffdd0 [role] — Cream is the surface #731d07 wants: a warm off-white that shares its undertone, so #731d07 reads softer on it than on pure white. — https://brandsweets.com/colors/cream

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 11.01:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.91:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #de370d (4.66:1); AA: background → #a6a6a6 (4.52:1); AAA: text → #f46a48 (7:1); AAA: background → #cfcfcf (7.07:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold
- luxury: https://brandsweets.com/fonts/mood/luxury

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/731d07-c4a99c-62cbad-2d281f-f1e9ec?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#731d07" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.