# #73157a

A color — cool, vivid, dark, technical, modern, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#73157a`
- RGB: rgb(115, 21, 122)
- HSL: hsl(296, 71%, 28%)
- OKLCH: oklch(0.405 0.171 324.9)
- Relative luminance: 0.0559
- Nearest named color: Ultraberry (#770088, Δ 2.844) — https://brandsweets.com/colors/ultraberry
- Moods: cool, vivid, dark, technical, modern, luxury, bold
- Page: https://brandsweets.com/colors/73157a

## Tints & shades

- Tints (toward white): #901a99, #ad1fb7, #ca24d6, #d43fde, #db5ee4, #e27ce9, #e89bee, #efb9f3, #f6d8f8, #fdf6fe
- Shades (toward black): #6b1371, #5f1164, #57105c, #4a0d4e, #420c46, #3a0a3d, #2d0830, #250727, #19041a, #100311

## Harmonies

- Complementary: #1b7a15
- Analogous: #41157a, #7a154e
- Triadic: #7a7315, #157a73
- Split-complementary: #4e7a15, #157a41
- Tetradic: #7a4115, #1b7a15, #154e7a

## Colors that go with #73157a

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Forest Green** #228b22 [harmony: complementary] — Forest Green sits directly opposite #73157a on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/forestgreen
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #73157a: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/charcoal
- **Olive Green** #808000 [harmony: split] — Olive Green is a split-complement of #73157a: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/olive
- **Teal** #008080 [harmony: split] — Teal is a split-complement of #73157a: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/teal
- **Blue Violet** #8a2be2 [harmony, pool: analogous] — Blue Violet is #73157a's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Taco Bell (https://brandsweets.com/colors/brands/tacobell-com). — https://brandsweets.com/colors/blueviolet
- **Crimson** #dc143c [pool] — Crimson is paired with #73157a in two real palettes: Lenovo's brand system and Wells Fargo's brand system, as the supporting colour. Seen in: Lenovo (https://brandsweets.com/colors/brands/lenovo-com), Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #73157a: two real palettes: Slack's brand system and Hinge's brand system, as the lead colour. Seen in: Slack (https://brandsweets.com/colors/brands/slack-com), Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/denim
- **Sandy Brown** #f4a460 [pool] — Sandy Brown is paired with #73157a in two real palettes: Dusk Gradient and Golden Hour, as the supporting colour. Seen in: Dusk Gradient (https://brandsweets.com/palettes/dark#dusk-gradient), Golden Hour (https://brandsweets.com/palettes/warm#golden-hour). — https://brandsweets.com/colors/sandybrown

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 9.92:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.12:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #c623d1 (4.56:1); AA: background → #b0b0b0 (4.57:1); AAA: text → #dd66e5 (7.11:1); AAA: background → #d9d9d9 (7.03:1)

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern
- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/73157a-c19fbf-9ccb62-2d1f28-ede9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#73157a" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.