# #73111b

A color — warm, vivid, dark, playful, bold, luxury. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#73111b`
- RGB: rgb(115, 17, 27)
- HSL: hsl(354, 74%, 26%)
- OKLCH: oklch(0.362 0.131 22.2)
- Relative luminance: 0.0412
- Nearest named color: Blood Brother (#770011, Δ 1.533) — https://brandsweets.com/colors/blood-brother
- Moods: warm, vivid, dark, playful, bold, luxury
- Page: https://brandsweets.com/colors/73111b

## Tints & shades

- Tints (toward white): #921622, #b11b2a, #d52032, #e13748, #e65665, #ea7581, #ef959e, #f4b8be, #f9d7da, #fef6f7
- Shades (toward black): #6a1019, #620f17, #540d14, #4b0b12, #430a10, #3a090e, #31070b, #230508, #1b0406, #120304

## Harmonies

- Complementary: #11736a
- Analogous: #73114c, #733811
- Triadic: #1b7311, #111b73
- Split-complementary: #117338, #114c73
- Tetradic: #4c7311, #11736a, #381173

## Colors that go with #73111b

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Teal** #008080 [harmony, pool: complementary] — Teal sits directly opposite #73111b on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Saffron (https://brandsweets.com/palettes/warm#saffron). — https://brandsweets.com/colors/teal
- **Crimson** #dc143c [pool] — Crimson is paired with #73111b in 5 real palettes, including M&M's's brand system and Burger King's brand system, as the supporting colour. Seen in: M&M's (https://brandsweets.com/colors/brands/mms-com), Burger King (https://brandsweets.com/colors/brands/bk-com), State Farm (https://brandsweets.com/colors/brands/statefarm-com), Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #73111b: 4 real palettes, including Heinz's brand system and State Farm's brand system, as the accent. Seen in: Heinz (https://brandsweets.com/colors/brands/heinz-com), State Farm (https://brandsweets.com/colors/brands/statefarm-com), Hinge (https://brandsweets.com/colors/brands/hinge-co), Box (https://brandsweets.com/colors/brands/box-com). — https://brandsweets.com/colors/denim
- **Taupe** #483c32 [pool] — Taupe is paired with #73111b in 4 real palettes, including Bookshop and Cider, as that palette's text colour. Seen in: Bookshop (https://brandsweets.com/palettes/editorial#bookshop), Cider (https://brandsweets.com/palettes/warm#cider), Superhuman (https://brandsweets.com/colors/brands/superhuman-com), Trader Joe's (https://brandsweets.com/colors/brands/traderjoes-com). — https://brandsweets.com/colors/taupe
- **Steel Blue** #4682b4 [harmony: split] — Steel Blue is a split-complement of #73111b: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/steelblue
- **Blue** #0000ff [pool] — Two real palettes: Tim Hortons's brand system and Dunkin''s brand system put Blue beside #73111b, as the accent. Seen in: Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com), Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com). — https://brandsweets.com/colors/blue
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #73111b: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/charcoal
- **Copper** #b87333 [pool] — Designers have shipped Copper with #73111b: two real palettes: Bramble and Chipotle's brand system, as the supporting colour. Seen in: Bramble (https://brandsweets.com/palettes/muted#bramble), Chipotle (https://brandsweets.com/colors/brands/chipotle-com). — https://brandsweets.com/colors/copper

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 11.51:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.82:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #df2a3c (4.53:1); AA: background → #a3a3a3 (4.56:1); AAA: text → #ea717d (7.16:1); AAA: background → #cccccc (7.17:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold
- luxury: https://brandsweets.com/fonts/mood/luxury

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/73111b-c49d9c-62cb8e-2d241f-f1e9ee?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#73111b" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.