# #730ef6

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#730ef6`
- RGB: rgb(115, 14, 246)
- HSL: hsl(266, 93%, 51%)
- OKLCH: oklch(0.511 0.282 290.9)
- Relative luminance: 0.1061
- Nearest named color: Poisoning Purple (#7f01fe, Δ 2.509) — https://brandsweets.com/colors/poisoning-purple
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/730ef6

## Tints & shades

- Tints (toward white): #8126f7, #8c3af8, #9b53f9, #a96bfa, #b784fb, #c398fb, #d1b0fc, #dfc9fd, #ebddfe, #f9f5ff
- Shades (toward black): #6708e2, #5e07cf, #5307b6, #47069d, #3f058a, #330471, #280359, #1d0240, #14022c, #090114

## Harmonies

- Complementary: #92f60e
- Analogous: #0e1df6, #e70ef6
- Triadic: #f6730e, #0ef673
- Split-complementary: #f6e70e, #1df60e
- Tetradic: #f60e1d, #92f60e, #0ef6e7

## Colors that go with #730ef6

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #730ef6: 4 real palettes, including Render's brand system and Kraken's brand system, as the supporting colour. Seen in: Render (https://brandsweets.com/colors/brands/render-com), Kraken (https://brandsweets.com/colors/brands/kraken-com), Calm (https://brandsweets.com/colors/brands/calm-com), Warp (https://brandsweets.com/colors/brands/warp-dev). — https://brandsweets.com/colors/deepskyblue
- **Olive Green** #808000 [harmony: complementary] — Olive Green sits directly opposite #730ef6 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/olive
- **Medium Slate Blue** #7b68ee [pool] — Medium Slate Blue shows up next to #730ef6 in 3 real palettes, including ClickUp's brand system and Stripe's brand system, as the supporting colour. Seen in: ClickUp (https://brandsweets.com/colors/brands/clickup-com), Stripe (https://brandsweets.com/colors/brands/stripe), monday.com (https://brandsweets.com/colors/brands/monday-com). — https://brandsweets.com/colors/mediumslateblue
- **Forest Green** #228b22 [harmony: split] — Forest Green is a split-complement of #730ef6: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/forestgreen
- **Royal Blue** #4169e1 [harmony, pool: analogous] — Royal Blue is #730ef6's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Yahoo (https://brandsweets.com/colors/brands/yahoo-com). — https://brandsweets.com/colors/royalblue
- **Blue** #0000ff [pool] — Two real palettes: Zillow's brand system and Signal's brand system put Blue beside #730ef6, as the lead colour. Seen in: Zillow (https://brandsweets.com/colors/brands/zillow-com), Signal (https://brandsweets.com/colors/brands/signal-org). — https://brandsweets.com/colors/blue
- **Charcoal** #36454f [role] — Charcoal is the text near-black for #730ef6: softer than #000 and cool enough to feel like part of the same palette. — https://brandsweets.com/colors/charcoal
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #730ef6: two real palettes: Qualcomm's brand system and Mastodon hosted on mastodon.social's brand system, as the supporting colour. Seen in: Qualcomm (https://brandsweets.com/colors/brands/qualcomm-com), Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social). — https://brandsweets.com/colors/cornflowerblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 6.73:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #6d09f1 (7.1:1)
- On black (#000000): 3.12:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #9549f8 (4.59:1); AA: background → #d4d4d4 (4.54:1); AAA: text → #b27afa (7.06:1)

## Brands using this color

- **ClickUp** — primary #7612fa (Δ 0.895) — https://brandsweets.com/colors/brands/clickup-com
- **ClickUp** — accent #7612fa (Δ 0.895) — https://brandsweets.com/colors/brands/clickup-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/730ef6-b29cc4-dfd74e-2b1f2d-e9eaf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#730ef6" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.