# #730768

A color — warm, vivid, dark, playful, bold, luxury. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#730768`
- RGB: rgb(115, 7, 104)
- HSL: hsl(306, 89%, 24%)
- OKLCH: oklch(0.386 0.167 333.5)
- Relative luminance: 0.048
- Nearest named color: Grapest (#880066, Δ 4.637) — https://brandsweets.com/colors/grapest
- Moods: warm, vivid, dark, playful, bold, luxury
- Page: https://brandsweets.com/colors/730768

## Tints & shades

- Tints (toward white): #950987, #bc0baa, #de0dc9, #f221dd, #f443e2, #f665e7, #f88bed, #faadf3, #fcd4f8, #fef5fe
- Shades (toward black): #6a0660, #600657, #57054f, #4d0446, #43043d, #3a0334, #30032c, #270223, #1d021a, #130111

## Harmonies

- Complementary: #077412
- Analogous: #480774, #740732
- Triadic: #697407, #076974
- Split-complementary: #327407, #077448
- Tetradic: #744807, #077412, #073274

## Colors that go with #730768

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Sea Green** #2e8b57 [harmony: complementary] — Sea Green sits directly opposite #730768 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/seagreen
- **Teal** #008080 [harmony: split] — Teal is a split-complement of #730768: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/teal
- **Olive Green** #808000 [harmony: split] — Olive Green is a split-complement of #730768: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/olive
- **Blue Violet** #8a2be2 [harmony, pool: analogous] — Blue Violet is #730768's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Taco Bell (https://brandsweets.com/colors/brands/tacobell-com). — https://brandsweets.com/colors/blueviolet
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #730768: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/charcoal
- **Cream** #fffdd0 [role] — Cream is the surface #730768 wants: a warm off-white that shares its undertone, so #730768 reads softer on it than on pure white. — https://brandsweets.com/colors/cream
- **Denim** #1560bd [pool] — Designers have shipped Denim with #730768: two real palettes: Hinge's brand system and Slack's brand system, as the accent. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), Slack (https://brandsweets.com/colors/brands/slack-com). — https://brandsweets.com/colors/denim
- **Sandy Brown** #f4a460 [pool] — Sandy Brown is paired with #730768 in two real palettes: Golden Hour and Dusk Gradient, as the lead colour. Seen in: Golden Hour (https://brandsweets.com/palettes/warm#golden-hour), Dusk Gradient (https://brandsweets.com/palettes/dark#dusk-gradient). — https://brandsweets.com/colors/sandybrown

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 10.72:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.96:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #d40cc0 (4.61:1); AA: background → #a8a8a8 (4.51:1); AAA: text → #f54de4 (7.06:1); AAA: background → #d1d1d1 (7.02:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold
- luxury: https://brandsweets.com/fonts/mood/luxury

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/730768-c19fb9-8acb62-2d1f26-eee9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#730768" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.