# #730758

A color — warm, vivid, dark, playful, bold, luxury. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#730758`
- RGB: rgb(115, 7, 88)
- HSL: hsl(315, 89%, 24%)
- OKLCH: oklch(0.377 0.156 342)
- Relative luminance: 0.045
- Nearest named color: Grapest (#880066, Δ 4.936) — https://brandsweets.com/colors/grapest
- Moods: warm, vivid, dark, playful, bold, luxury
- Page: https://brandsweets.com/colors/730758

## Tints & shades

- Tints (toward white): #950972, #bc0b90, #de0da9, #f221be, #f443c8, #f665d2, #f88bdd, #faade7, #fcd4f2, #fef5fc
- Shades (toward black): #6a0651, #60064a, #570542, #4d043b, #430434, #3a032c, #300325, #27021d, #1d0216, #13010f

## Harmonies

- Complementary: #077422
- Analogous: #580774, #740722
- Triadic: #587407, #075874
- Split-complementary: #227407, #077458
- Tetradic: #745807, #077422, #072274

## Colors that go with #730758

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Sea Green** #2e8b57 [harmony: complementary] — Sea Green sits directly opposite #730758 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/seagreen
- **Denim** #1560bd [pool] — Designers have shipped Denim with #730758: 3 real palettes, including Hinge's brand system and Slack's brand system, as the accent. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), Slack (https://brandsweets.com/colors/brands/slack-com), Heinz (https://brandsweets.com/colors/brands/heinz-com). — https://brandsweets.com/colors/denim
- **Teal** #008080 [harmony: split] — Teal is a split-complement of #730758: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/teal
- **Forest Green** #228b22 [harmony: split] — Forest Green is a split-complement of #730758: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/forestgreen
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #730758: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/charcoal
- **Cream** #fffdd0 [role] — Cream is the surface #730758 wants: a warm off-white that shares its undertone, so #730758 reads softer on it than on pure white. — https://brandsweets.com/colors/cream
- **Crimson** #dc143c [harmony, pool: analogous] — Crimson is #730758's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Lenovo (https://brandsweets.com/colors/brands/lenovo-com). — https://brandsweets.com/colors/crimson
- **Sandy Brown** #f4a460 [pool] — Sandy Brown is paired with #730758 in two real palettes: Golden Hour and Dusk Gradient, as the lead colour. Seen in: Golden Hour (https://brandsweets.com/palettes/warm#golden-hour), Dusk Gradient (https://brandsweets.com/palettes/dark#dusk-gradient). — https://brandsweets.com/colors/sandybrown

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 11.05:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.9:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #d90da6 (4.56:1); AA: background → #a6a6a6 (4.54:1); AAA: text → #f556cd (7.1:1); AAA: background → #cfcfcf (7.09:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold
- luxury: https://brandsweets.com/fonts/mood/luxury

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/730758-c19fb4-7bcb62-2d1f24-efe9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#730758" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.