# #7304fb

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#7304fb`
- RGB: rgb(115, 4, 251)
- HSL: hsl(267, 97%, 50%)
- OKLCH: oklch(0.513 0.289 290.2)
- Relative luminance: 0.107
- Nearest named color: Poisoning Purple (#7f01fe, Δ 2.372) — https://brandsweets.com/colors/poisoning-purple
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/7304fb

## Tints & shades

- Tints (toward white): #811dfc, #8f36fc, #9a4afc, #a863fd, #b67cfd, #c496fd, #d2affe, #ddc3fe, #ebdcfe, #f9f5ff
- Shades (toward black): #6803e2, #5e03ce, #5303b5, #4a02a1, #3e0288, #33026f, #29015a, #1e0141, #15012d, #090014

## Harmonies

- Complementary: #8cfb04
- Analogous: #0410fb, #ef04fb
- Triadic: #fb7304, #04fb73
- Split-complementary: #fbef04, #10fb04
- Tetradic: #fb0410, #8cfb04, #04fbef

## Colors that go with #7304fb

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Olive Green** #808000 [harmony: complementary] — Olive Green sits directly opposite #7304fb on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/olive
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #7304fb: 3 real palettes, including Render's brand system and Kraken's brand system, as the supporting colour. Seen in: Render (https://brandsweets.com/colors/brands/render-com), Kraken (https://brandsweets.com/colors/brands/kraken-com), Warp (https://brandsweets.com/colors/brands/warp-dev). — https://brandsweets.com/colors/deepskyblue
- **Medium Slate Blue** #7b68ee [pool] — Medium Slate Blue shows up next to #7304fb in 3 real palettes, including ClickUp's brand system and Stripe's brand system, as the supporting colour. Seen in: ClickUp (https://brandsweets.com/colors/brands/clickup-com), Stripe (https://brandsweets.com/colors/brands/stripe), monday.com (https://brandsweets.com/colors/brands/monday-com). — https://brandsweets.com/colors/mediumslateblue
- **Forest Green** #228b22 [harmony: split] — Forest Green is a split-complement of #7304fb: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/forestgreen
- **Royal Blue** #4169e1 [harmony, pool: analogous] — Royal Blue is #7304fb's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Yahoo (https://brandsweets.com/colors/brands/yahoo-com). — https://brandsweets.com/colors/royalblue
- **Blue** #0000ff [pool] — Two real palettes: Signal's brand system and Zillow's brand system put Blue beside #7304fb, as the supporting colour. Seen in: Signal (https://brandsweets.com/colors/brands/signal-org), Zillow (https://brandsweets.com/colors/brands/zillow-com). — https://brandsweets.com/colors/blue
- **Charcoal** #36454f [role] — Charcoal is the text near-black for #7304fb: softer than #000 and cool enough to feel like part of the same palette. — https://brandsweets.com/colors/charcoal
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #7304fb: two real palettes: Qualcomm's brand system and Mastodon hosted on mastodon.social's brand system, as the supporting colour. Seen in: Qualcomm (https://brandsweets.com/colors/brands/qualcomm-com), Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social). — https://brandsweets.com/colors/cornflowerblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 6.69:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #6f04f1 (7.09:1)
- On black (#000000): 3.14:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #9745fc (4.57:1); AA: background → #d4d4d4 (4.51:1); AAA: text → #b67cfd (7.29:1)

## Brands using this color

- **ClickUp** — primary #7612fa (Δ 0.863) — https://brandsweets.com/colors/brands/clickup-com
- **ClickUp** — accent #7612fa (Δ 0.863) — https://brandsweets.com/colors/brands/clickup-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/7304fb-b39cc4-dfda4e-2c1f2d-e9eaf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#7304fb" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.