# #73026a

A color — warm, vivid, dark, playful, bold, luxury. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#73026a`
- RGB: rgb(115, 2, 106)
- HSL: hsl(305, 97%, 23%)
- OKLCH: oklch(0.385 0.172 332.5)
- Relative luminance: 0.0473
- Nearest named color: purple (#800080, Δ 4.426) — https://brandsweets.com/colors/purple
- Moods: warm, vivid, dark, playful, bold, luxury
- Page: https://brandsweets.com/colors/73026a

## Tints & shades

- Tints (toward white): #9c028f, #bf03af, #e704d4, #fb13e8, #fc3bec, #fd5eef, #fd86f3, #feaaf7, #fed2fb, #fff5fe
- Shades (toward black): #690261, #5f0158, #55014e, #4b0145, #460141, #3c0137, #32012e, #280125, #1e001c, #140012

## Harmonies

- Complementary: #02740b
- Analogous: #440274, #740231
- Triadic: #6a7402, #026a74
- Split-complementary: #317402, #027444
- Tetradic: #744402, #02740b, #023174

## Colors that go with #73026a

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Sea Green** #2e8b57 [harmony: complementary] — Sea Green sits directly opposite #73026a on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/seagreen
- **Teal** #008080 [harmony: split] — Teal is a split-complement of #73026a: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/teal
- **Olive Green** #808000 [harmony: split] — Olive Green is a split-complement of #73026a: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/olive
- **Blue Violet** #8a2be2 [harmony, pool: analogous] — Blue Violet is #73026a's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Taco Bell (https://brandsweets.com/colors/brands/tacobell-com). — https://brandsweets.com/colors/blueviolet
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #73026a: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/charcoal
- **Cream** #fffdd0 [role] — Cream is the surface #73026a wants: a warm off-white that shares its undertone, so #73026a reads softer on it than on pure white. — https://brandsweets.com/colors/cream
- **Denim** #1560bd [pool] — Designers have shipped Denim with #73026a: two real palettes: Hinge's brand system and Slack's brand system, as the accent. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), Slack (https://brandsweets.com/colors/brands/slack-com). — https://brandsweets.com/colors/denim
- **Sandy Brown** #f4a460 [pool] — Sandy Brown is paired with #73026a in two real palettes: Golden Hour and Dusk Gradient, as the lead colour. Seen in: Golden Hour (https://brandsweets.com/palettes/warm#golden-hour), Dusk Gradient (https://brandsweets.com/palettes/dark#dusk-gradient). — https://brandsweets.com/colors/sandybrown

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 10.79:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.95:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #d303c2 (4.56:1); AA: background → #a8a8a8 (4.54:1); AAA: text → #fc40ec (7.08:1); AAA: background → #d1d1d1 (7.07:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold
- luxury: https://brandsweets.com/fonts/mood/luxury

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/73026a-c19fba-8ccb62-2d1f26-eee9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#73026a" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.