# #7301e4

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#7301e4`
- RGB: rgb(115, 1, 228)
- HSL: hsl(270, 99%, 45%)
- OKLCH: oklch(0.489 0.269 294.4)
- Relative luminance: 0.0927
- Nearest named color: Poisoning Purple (#7f01fe, Δ 4.572) — https://brandsweets.com/colors/poisoning-purple
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/7301e4

## Tints & shades

- Tints (toward white): #8001fe, #8f20fe, #9c39fe, #a852fe, #b871fe, #c48afe, #d1a4ff, #debdff, #eddbff, #faf5ff
- Shades (toward black): #6901d0, #5e01bc, #5401a7, #4a0193, #40017f, #330165, #290051, #1f003d, #140029, #0a0014

## Harmonies

- Complementary: #73e401
- Analogous: #0101e4, #e401e4
- Triadic: #e47301, #01e473
- Split-complementary: #e4e401, #01e401
- Tetradic: #e40101, #73e401, #01e4e4

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 7.36:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.85:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #9e3efe (4.57:1); AA: background → #cccccc (4.58:1); AAA: text → #ba76fe (7.11:1); AAA: background → #fafafa (7.05:1)

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/7301e4-b59cc4-c9cb62-2c1f2d-eae9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#7301e4" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.