# #72fdaa

A color — vivid, light, clean. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#72fdaa`
- RGB: rgb(114, 253, 170)
- HSL: hsl(144, 97%, 72%)
- OKLCH: oklch(0.896 0.168 154.7)
- Relative luminance: 0.7673
- Nearest named color: Illicit Green (#56fca2, Δ 2.161) — https://brandsweets.com/colors/illicit-green
- Moods: vivid, light, clean
- Page: https://brandsweets.com/colors/72fdaa

## Tints & shades

- Tints (toward white): #81fdb3, #8bfdb9, #9bfdc2, #a5fec8, #b4fed1, #c3feda, #cdfee1, #dcfeea, #e6fff0, #f5fff9
- Shades (toward black): #4ffc94, #2cfc7f, #0efb6d, #03e25c, #03bf4e, #029c40, #027931, #015a25, #013717, #001408

## Harmonies

- Complementary: #fd72c5
- Analogous: #80fd72, #72fdef
- Triadic: #aa72fd, #fdaa72
- Split-complementary: #ef72fd, #fd7280
- Tetradic: #7280fd, #fd72c5, #fdef72

## Colors that go with #72fdaa

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Taupe** #483c32 [pool] — Taupe is paired with #72fdaa in 4 real palettes, including Astro's brand system and 7-Eleven's brand system, as the text colour against it. Seen in: Astro (https://brandsweets.com/colors/brands/astro-build), 7-Eleven (https://brandsweets.com/colors/brands/7-eleven-com), Macaron (https://brandsweets.com/palettes/light#macaron), Mint Chip (https://brandsweets.com/palettes/light#mint-chip). — https://brandsweets.com/colors/taupe
- **Violet** #ee82ee [harmony: complementary] — Violet sits directly opposite #72fdaa on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/violet
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #72fdaa: softer than #000 and cool enough to feel like part of the same palette. Seen in: Zendesk (https://brandsweets.com/colors/brands/zendesk-com), Canopy (https://brandsweets.com/palettes/cool#canopy). — https://brandsweets.com/colors/charcoal
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #72fdaa: 3 real palettes, including Prime Video's brand system and Astro's brand system, as the supporting colour. Seen in: Prime Video (https://brandsweets.com/colors/brands/primevideo-com), Astro (https://brandsweets.com/colors/brands/astro-build), Remix (https://brandsweets.com/colors/brands/remix-run). — https://brandsweets.com/colors/deepskyblue
- **Light Coral** #f08080 [harmony: split] — Light Coral is a split-complement of #72fdaa: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/lightcoral
- **Plum** #dda0dd [harmony: split] — Plum is a split-complement of #72fdaa: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/plum
- **Crimson** #dc143c [pool] — Crimson is paired with #72fdaa in two real palettes: Formula 1's brand system and Wise's brand system, as the supporting colour. Seen in: Formula 1 (https://brandsweets.com/colors/brands/formula1-com), Wise (https://brandsweets.com/colors/brands/wise-com). — https://brandsweets.com/colors/crimson
- **Red** #ff0000 [pool] — Red is paired with #72fdaa in two real palettes: Wise's brand system and Gatorade's brand system, as the lead colour. Seen in: Wise (https://brandsweets.com/colors/brands/wise-com), Gatorade (https://brandsweets.com/colors/brands/gatorade-com). — https://brandsweets.com/colors/red

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 1.28:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #028837 (4.59:1); AA: background → #636363 (4.68:1); AAA: text → #026429 (7.35:1); AAA: background → #474747 (7.23:1)
- On black (#000000): 16.35:1 — AA pass, AA-large pass, AAA pass

## Brands using this color

- **Deno** — secondary #70ffaf (Δ 0.663) — https://brandsweets.com/colors/brands/deno-com

## Fonts for this mood

- clean: https://brandsweets.com/fonts/mood/clean

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/72fdaa-a2beb0-ca59d4-1f2d2b-eaf1e9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#72fdaa" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.