# #72f4fd

A color — cool, vivid, light, technical, modern, clean. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#72f4fd`
- RGB: rgb(114, 244, 253)
- HSL: hsl(184, 97%, 72%)
- OKLCH: oklch(0.897 0.115 201.5)
- Relative luminance: 0.7537
- Nearest named color: Bath Water (#88eeee, Δ 2.437) — https://brandsweets.com/colors/bath-water
- Moods: cool, vivid, light, technical, modern, clean
- Page: https://brandsweets.com/colors/72f4fd

## Tints & shades

- Tints (toward white): #81f5fd, #8bf6fd, #9bf7fd, #a5f8fe, #b4f9fe, #c3fafe, #cdfbfe, #dcfcfe, #e6fdff, #f5feff
- Shades (toward black): #4ff1fc, #2ceefc, #0eebfb, #03d3e2, #03b2bf, #02929c, #027179, #01545a, #013437, #001314

## Harmonies

- Complementary: #fd7c72
- Analogous: #72fdc1, #72aefd
- Triadic: #fd72f4, #f4fd72
- Split-complementary: #fd72ae, #fdc172
- Tetradic: #c172fd, #fd7c72, #aefd72

## Colors that go with #72f4fd

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #72f4fd: softer than #000 and cool enough to feel like part of the same palette. Seen in: Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), Boeing (https://brandsweets.com/colors/brands/boeing-com), UEFA (https://brandsweets.com/colors/brands/uefa-com), Sweetgreen (https://brandsweets.com/colors/brands/sweetgreen-com). — https://brandsweets.com/colors/charcoal
- **Deep Sky Blue** #00bfff [harmony, pool: analogous] — Deep Sky Blue is #72f4fd's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Salesforce (https://brandsweets.com/colors/brands/salesforce-com), Astro (https://brandsweets.com/colors/brands/astro-build), Deep Water (https://brandsweets.com/palettes/dark#deep-water), Calendly (https://brandsweets.com/colors/brands/calendly-com). — https://brandsweets.com/colors/deepskyblue
- **Light Coral** #f08080 [harmony, pool: complementary] — Light Coral sits directly opposite #72f4fd on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Sentry (https://brandsweets.com/colors/brands/sentry-io). — https://brandsweets.com/colors/lightcoral
- **Taupe** #483c32 [pool] — Taupe is paired with #72f4fd in 9 real palettes, including Macaron and Nursery, as the text colour against it. Seen in: Macaron (https://brandsweets.com/palettes/light#macaron), Nursery (https://brandsweets.com/palettes/light#nursery), Astro (https://brandsweets.com/colors/brands/astro-build), Sorbet (https://brandsweets.com/palettes/light#sorbet). — https://brandsweets.com/colors/taupe
- **Dark Orange** #ff8c00 [harmony, pool: split] — Dark Orange is a split-complement of #72f4fd: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: PayPal (https://brandsweets.com/colors/brands/paypal-com). — https://brandsweets.com/colors/darkorange
- **Hot Pink** #ff69b4 [harmony, pool: split] — Hot Pink is a split-complement of #72f4fd: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Terminal (https://brandsweets.com/palettes/technical#terminal). — https://brandsweets.com/colors/hotpink
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #72f4fd: 3 real palettes, including Blue Mono and Blueprint, as the supporting colour. Seen in: Blue Mono (https://brandsweets.com/palettes/cool#blue-mono), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Terminal (https://brandsweets.com/palettes/technical#terminal). — https://brandsweets.com/colors/cornflowerblue
- **Crimson** #dc143c [pool] — Crimson is paired with #72f4fd in 3 real palettes, including Formula 1's brand system and Frost & Ember, as the supporting colour. Seen in: Formula 1 (https://brandsweets.com/colors/brands/formula1-com), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), Tiffany & Co. (https://brandsweets.com/colors/brands/tiffany-com). — https://brandsweets.com/colors/crimson

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 1.31:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #02838d (4.53:1); AA: background → #636363 (4.6:1); AAA: text → #026369 (7.02:1); AAA: background → #474747 (7.11:1)
- On black (#000000): 16.07:1 — AA pass, AA-large pass, AAA pass

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern
- clean: https://brandsweets.com/fonts/mood/clean

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/72f4fd-a2b9be-df4e8a-1f262d-e9f1ee?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#72f4fd" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.